4 Tactics for Using SEO and PPC Together
Wondering how your website search engine (SEO) and pay per click (PPC) campaigns can work together to attract more visitors, increase your revenue, or increase your revenue? Is there a relationship between PPC and SEO, or are the two completely related?
Let’s take a look at how SEO and PPC work together, how they interact, and explore a few great ways to combine the two. By the time you finish reading this article, we hope you will understand how these two marketing strategies can be integrated to improve your website and bring better results.
Do PPC and SEO affects each other?
One of the first questions asked by newcomers to PPC or SEO is “can my PPC ads affect the SEO of my site?” or, “Can my SEO change my PPC ads?” the answer is yes- having PPC ads will not affect the quality of your site, but increase leads. For in-depth answer, see our page on Ways for using SEO and PPC together.
That being said, there are ways that SEO and PPC can work together to make your overall marketing plans better. While there are no SEO benefits to having PPC ads, there are other benefits that can indirectly affect how well your website works.
Ways for using SEO and PPC together
1. Increasing SERP coverage
When a site uses PPC advertising, it appears at the top of search results, thus becoming the first thing searchers see.
When combined with SEO efforts, a product can eat up a large portion of the SERPs, displaying ads at the top and listing organisms below. So, if a researcher skips the ad category and goes straight to the organic levels, they will find the business there as well.
This effectively allows sites to receive twice as much exposure as they would have if one of these strategies had been used, thus increasing the user’s chances of clicking on the product site.
In addition, when given that a particular company is well represented in the SERPs, this gives consumers increased confidence that the business has a reputation for providing quality products or services.
By combining PPC with SEO, organizations can effectively lead prospects on their site and promote consumer engagement
2. Customer Fit Test-Content and Travel
In our “pilot pilot” program (during the start of customer communications), we conduct a series of interviews with various stakeholders in our client companies. In particular, we deliver content with a combination of customer content and tutorials that provide the journey.
A good customer service environment is how we start refining the content on their website so that we can speak openly about their position and minimize conflicts on the way to booking a trial or demo.
A travel offering workshop is how we develop a scalable service – in the middle of the delivery of the right customer potential – similar to what is expected of them.
Once we have made updates to their landing pages and created a medium-term funnel service, we will test them on PPC campaigns via Google, LinkedIn, and Facebook. And one of the purposes of using Google Ads is to see how expectations react to in-app use.
For example, we say we have created a client calculator whose software predicts the possibilities of eCommerce upsell. We will test it to see how expectations react to it before setting it at the level of environmental outcomes (eg keyword “ecommerce profit calculator”). If it turns out that detectives are downloading it, we will continue to improve it to get more natural search results. If they do not download it, we can look for other keyword opportunities and create alternatives.
3. Client Examples: A Combined Paid and Natural Report for Building Studios
Our long-term customer studios create pool and landscape design software for contractors and designers to win multiple jobs by visualizing their potential customer plans.
In the following examples, we will look at a Google ads report that shows relevant SEO and PPC data, and explain how we use it to make these two channels work together.
Both of these examples are based on a comparison of the search term “landscape design software” that displays operational data for when:
- Both the ad and the natural effect are displayed
- Only the ad is shown
- Only live results are shown
In this first example, we will look at how we have decided to develop PPC bids based on biological performance.
4. PPC helps you re-click search engine clicks
You may think that if your product is already ranked # 1 with a physical keyword (i.e., naturally in search engines), you do not need to purchase a PPC ad for that same keyword. After all, what’s the use of visiting on the same page twice?
According to Google study when keyword search ads were temporarily suspended, approx 89% of the traffic generated by these ads was not replaced by organic rankings. So this means that banning your PPC ads can actually have a negative impact on your traffic, even if your site is ranked # 1!
By using PPC, you get clicks and interest from detectives that you may have missed in some way. Even if you are not naturally # 1, PPC can help you draw traffic to those who want your products or services, and often for very little money.
