5 Key Fund Marketing Strategies for Financial Services
Fund marketing for financial services includes different methods to drive a financial product’s brand awareness. Fund managers use multiple marketing techniques to earn visitors that will convert into customers. A robust marketing strategy must include both traditional and digital marketing methods, including print, events, website, social media, email, PPC ads, etc. The ideal combination of both ways makes up a trustworthy and reliable marketing channel that drives brand awareness, increases revenue, and reduces churn.
Here are the top five strategies to strengthen their marketing game for those who are starting.
- Create an Easy-to-Navigate, Well-Planned Website
Those following a multi-channel marketing channel must keep the experience uniform across all platforms. Employ a smooth UX and UI experience to ensure easy navigation for the customers. Stick to a consistent web design and application that is visually rich and functional, encouraging visitors to stay longer on the platform. Many marketing platforms adopt new-age techniques like chatbots to provide an immersive experience to the users and ensure smooth navigation.
- Focus on Local SEO
Regarding digital marketing, SEO is something no one can ignore. Besides that, fund marketing is an excessively competitive niche that makes it even more challenging to gain customers’ trust. Funds for local markets must focus on local SEO to generate meaningful leads. Use a mix of PPC and SEO to maximize visibility. Create sensible content to boost lead generation and get a high SERP ranking. However, those present in multiple locations must ensure a consistent experience for all by tweaking a little as per the local audience.
- Plan for Personalization
Most fund marketers believe that personalization according to the customers’ needs is crucial to improving the customer experience. It can have two variations in the financial world:
- Offering relevant fund services based on the customers’ financial requirements
- Making customer-specific recommendations to boost their overall experience
Personalized marketing methods allow fund managers to track their customers’ activities and identify offerings relevant to each user.
- Don’t Ignore Email Marketing
Although email marketing is one of the oldest marketing forms, it is still competitive in generating leads. Many marketing experts neglect this option as an old-school method of reaching out to customers. However, remember that a properly planned email marketing technique helps a marketing team collect relevant data. Marketers must begin by identifying their target customers, bifurcating them into categories, and setting up personalized strategies for each group. Gradually, it will improve engagement and earn customers.
- Boost Audience Engagement
The new generation is reluctant to trust financial institutions like banks. Therefore, the marketing teams must understand their engagement inclinations. These days, users want to consume content in an exciting form and often feel attracted to convenience, rewards, and easy experiences. Therefore, the marketing team must find ways to educate the audience and engage with them in interesting ways.
Deploying these fund marketing strategies allows financial institutions to make the right decisions and boost their returns. Today, people feel more invested in customer service and often change brands due to better overall experience. The above-mentioned marketing strategies differentiate a service provider from others and grab attention to grow the business.
