5 Major Reasons Why Google Reviews Are Important for Your Business

Do you know that Google reviews can help you boost the credibility of your business without having to spend a single penny from your pocket? Well, if you are running a small business, it is important that you set up a “Google My Business” account. This allows you to engage with local customers and lets the customers review and recommend your business online.

Here are 5 major reasons why the customer reviews on Google are so important for your business.

1. Consumers trust online reviews as much as personal referrals:

A majority of the buyers check online My assignment help reviews of a store before buying any product or service from it. In fact, 78% of buyers trust online reviews as much as personal referrals from a known person. Having positive client reviews on Google will help drive more customers for your local business. It will be better if you ask your customers to leave a review on Google when they do buy your product or avail service from you.

2. Positive reviews can help you get higher organic rankings:

Having a “Google My Business” account does not necessarily put your business among the top businesses in relevant Google searches. You need to work on the SEO of your website and Google business account to appear higher in the SEO rankings. With the positive reviews, you can improve the organic ranking on Google searches. Google algorithm puts your business on a better rank when it recognises that the customers love your products and services.

3. They provide opportunities to engage with the audience:

Online Google reviews give your business a great opportunity to connect with the audience. When your business gets a review, respond to it within a day or two. While you can appreciate the positive reviews and ask those reviews to try other products or services from your store, it is also important that you respond to the negative Myassignmenthelp review. While responding to the negative reviews, try to understand the problem the customer has faced, and try to fix it. Also, once you have fixed the issue, ask the review to change the review. This shows that you care for your customers.

4. Reviews help you improve your business:

As mentioned, the reviews help you keep the quality of your services or products in check. They tell you whether your product/service was good or bad. You get to know whether your business is doing good or is it failing to meet the customer’s expectations. Read each and every review posted about your business on Google and see where your business can improve. Not necessarily all the reviews are going to be genuine. But as the saying goes, “the customer is always right”. So, give importance to each of the reviews and use the insights to improve your business.

5. The reviews help boost your brand image:

Google reviews are often considered a parameter for judging the performance of a business online. Since Google reviews are posted by the customers themselves, they advocate for your business for free. They promote your business and contribute to your brand image, helping you save some bucks on the marketing part. Although you still need a certain level of marketing and brand promotion, the positive reviews actually help a lot in establishing your brand as a credible one.

In conclusion,

Google reviews can be a great tool to promote your business in the online landscape. However, it is a double-edged sword. While positive reviews can boost your business online, the negative ones also do the opposite. In fact, there are instances, where negative customer reviews have run a business out of order. So, you need to be very careful while dealing with Google reviews.