5 of The Best Marketing Tools To Promote Your Home Business

Starting a home business is genuinely challenging. Your limited budget leaves you wondering where to begin with. Sometimes when times become tough, it’s easy to give up just right in the midst of it.

The home businesses’ struggle is not all about a tight budget, but a lack of marketing knowledge to promote your business. In fact, the latter is crucial for a businesses’ success.

Marketing knowledge is essential to know your targeted audiences. It is also a significant step that leads to conversion and sales deals. Although you don’t need to understand the marketing fundamentals, you must know the benefit of marketing knowledge for your business.

One of the essential elements in marketing knowledge is having marketing tools for your business.

What Is A Marketing Tool?

The marketing tool itself is a device to reach out to a market by understanding the trends and initiating the audience to purchase a product or service from companies’ brands.

Marketing is the umbrella term of any activities that include branding, advertising, selling, and building customers. There are the popular 4Ps of marketing that you should know: Product, Price, Place, and Promotion.

The product promotes the thing you sell, like the actual product or service, whereas price incorporates a discount, payment, and return policy. The place is where you market your brands, including distribution. And the last, promotion is all about the publicity of your business by implementing advertising, and so on.

The Benefit of Marketing Tools

Getting a marketing tool can benefit your home business both times and results. Here are some of the marketing tools’ benefits that you must know.

A Better Reach

Incorporating a marketing tool can reach out to your targeted audience without hardly studying your market. A market study is vital for business owners before undertaking their entrepreneurial journey. Using a marketing tool, you will get a shortcut to the current trending and market’s needs. Moreover, a marketing planner already knows what you are looking for without giving out much effort.

Financial Efficiency

When you have a designated marketing strategy, you don’t need anything else to promote your home business. Marketing planners, such as online tools, can cost you less than heavily relying on old marketing strategies.

You can cut a thousand bucks with print marketing and replace it with a single online tool that works more effectively. This way, you’re already saving money for marketing costs.

Higher Revenues

A marketing tool is different from any other business tool. It is specifically designed for your business to spread awareness and generate conversions at the same time.

Marketing tools can drive you more sales in a short time compared to having none of it, especially in today’s digital world where your online existence is way more important.

5 Best Marketing Tools For Home Businesses

There are many marketing tools that work differently from each other. Some tools are for designing and some are for improving social media presence. The list below features five best marketing tools for a home business that is classified by its usage.

#1. Google Keyword Planner

If you are looking for great keywords for starting your home business, this is the place to begin with. It is free and easy to use for beginners. And, it is the key to accomplish a long lasting business in the future.

To start a google keyword planner, all you have to do is own a website and google ads account. Then, go check out the Google Keyword Planner and follow the prompts.

You will then see two different tools: discover new keywords and get search volume and forecasts. The first tool is for you to find out new keywords for your home business, while the last is to check whether a particular keyword has a significant volume searching that will benefit you later.

#2. Canva

Canva is a tool for novice and professional designers to create a stunning graphic design that meets an experienced designer’s standard. It offers you templates, stock photos, social media graphics, libraries, and many more to count.

If you need engaging content for your social media account, you definitely need Canva for your best design. It allows your home business a robust presence in the online audience.

However, Canva is a freemium marketing tool. You can use Canva to design content for free, but you need a subscription to use specific images, fonts, or elements at once.

#3. Hootsuite

In today’s internet age, social media presence is essential for every business to have. Many platforms have been roaming around the past decades, like Instagram, Facebook, YouTube, Twitter, and Linkedin.

When you need to update each of these platforms, it would be a hassle to open it one by one. Instead, you can opt to use social media management, like Hootsuite, to manage all of them.

Hootsuite enables you to access multiple social media platforms in one place. It offers you a posting schedule, stream, analytics, and further report. You can use it for free, but you need a subscription starting from $29 per month to access more features.

#4. Trello

Owning a home business requires employees that you can count on. However, a home business also means a narrow space since you are just starting out. You cannot delegate tasks when your employees are going back home.

This problem is where Trello comes to the rescue. You can use Trello to assign tasks whenever you want, so on the next day, your employees already know what to do.

Not only is it used for delivering tasks, but Trello can also be a content calendar to learn which assignment is ongoing and done. Trello is for ten boards per team with unlimited cards and a list; however, the business plan is starting from $9.99 per month if you want more advanced features.

#5. Google Analytics

Google Analytics will help you check your website traffic, most likely from an inbound link. It has features like a session, engagement, conversion, standard event tracking, trending, segmentation, etc.

First off, it is vital for businesses to own a corporate website as it becomes the source of your brands’ information. It also acts as a front gate for your potential customers.

However, tracking a website can be a handful if you don’t understand the terms. Google Analytics allows you to access the data you need inside of your website. Also, there is a Google Analytics Academy to enroll and understand it better.

Conclusion

Ultimately, as a home business owner, you must understand what marketing tools can benefit you. A common struggle for a home business is the lack of knowledge of selling its product in public.

However, selling a product needs a necessary marketing strategy in order to generate conversions in the first place. Marketing tools can help you cut the mighty process of targeting the audience and converting leads into customers.

We carefully pick the best marketing tools for a home business to start on its own. All of them are free to begin with and available to upgrade at an inexpensive cost. Good luck!

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).