5 Reasons To Make A Corporate Video For Your Company

November 19, 2022 Sahil

When it comes to creating high-impact content for consumers, it is essential to understand the importance of why make a corporate video for your company. And it is that nowadays it is not enough to write good articles for your business blog, it is also necessary to resort to this type of format in order to reinforce your business identity, attract traffic, and generate conversions and much more.

Ignoring the power that video has within the digital ecosystem is a cardinal sin for any company that is willing to achieve its goals. The purpose of this post is to explain the reasons why corporate videos are the lungs of any business.

Tips on why make a corporate video for your company

You may think that we are exaggerating, but the development of good audiovisual content can be the key to the success of an online marketing campaign. A well-crafted video can give you the boost your small business is looking for; it can even strengthen the status of a large corporation.

To give you an idea of the role that this content format plays today, we encourage you to take a look at the advice on why make a corporate video for your company

. Let’s go there.

1. An opportunity to present content in a different way

If you put a school-age child to choose between reading a post and watching a video, they will surely go the latter way. The same happens with 90% of consumers who are looking for information about a service or product on the Internet.

The reason? It is simple; users love audiovisual content because it represents a comfortable and easy method to digest information in a creative and personal way.

In addition, when we watch a video we absorb the content much faster than reading textual information from a website. And it is that when this format is used, a multitude of elements can be added that are very useful to present content in a more powerful and catchy way than when it is done through writing.

2. Greater possibilities of positioning your company in Google

Internet users are not the only ones who love videos, but also the largest search engine in the digital world: Google. Obviously, this is another reason that explains why make a corporate video for your company.

Not convinced by this information? Well, one of the best ways to show that Google is fascinated by audiovisual content is by taking a look at the results that it will return when performing a search.

Take the test and you will see that it no longer only shows links in its search results, it also includes video results.

That said, imagine your company that sells makeup products is listed 2nd on Google, with a helpful video on how to hide your dark circles by applying some makeup tricks. Surely more than one person will click on the video, they will notice that they are able to perform these tricks on their own and, later, they will want to buy a product that your company offers.

The only thing you need to do to guarantee more conversions is to incorporate a link from your website in the video description and make a “Call To Action” or call to action at the end of the content.

And to make you even more convinced, statistics say that a web page is 53 times more likely to appear in the first places of Google if it has some audiovisual content embedded in the online site. Do you wonder why? Watching videos increases the average time spent on a website.

3. YouTube will be a great ally

Since Google became the owner of YouTube in 2006, this platform became the second most used search engine in the world, becoming the King of video reproductions on the Internet.

This data gives an idea of why make a corporate video for your company. Well, when the content is published on YouTube, it is more likely to go viral and more if you support its dissemination through social networks such as Facebook, Twitter, etc.

The difference between YouTube and Google (although the latter shows YouTube videos in their search results) is that people use Google to search for facts, but they go directly to YouTube to find explanatory videos about a product or service.

Find out more about making company videos for YouTube

4. More reach = more sales

Other statistics reveal that more than 90% of Spaniards surf the Internet via mobile. In addition, half of the online traffic from smartphones is fed by the observation of audiovisual content through social networks.

Therefore, not having corporate videos on social media could reduce the chances of business success. The more times a video is shared, liked and commented on platforms like YouTube, the more likely it is to appear in search results and become viral.

Keep in mind that it is not enough to just make a video, publish it and that’s it. It is also necessary to build value offers for consumers; that is, generate sales or make them know more about the identity of the company.

5. You can recycle it

There are several reasons why to make a corporate video for your company, but we cannot ignore that you can recycle it or make the most of it to attract consumers from other platforms and social networks.

For example, you could take parts of the audio from the video and turn it into a downloadable podcast for iTunes or WhatsApp or divide the content into sections and use it in shorter videos for other social platforms. You can even edit the content whenever you want to send a different message than the one you had from the beginning. Having a presence on the Internet is increasingly important. Creating videos for social networks is a great way to reach more diverse audiences.

Conclusions

The main reason why your business should turn to corporate video production is that this format offers a multitude of possibilities. The audiovisual content helps to increase the traffic of your website, optimizes the SEO of the page, allows you to recycle valuable information and people can learn more about your company in an attractive and different way, reinforcing your institutional identity.

In conclusion, ignoring these tips on why make a corporate video for your company could be the reason why your business has not achieved success and is losing a large amount of traffic from potential clients. Remember that audiovisual content is responsible for two thirds of Internet traffic.