7 Major Reasons why Mobile Apps Fails

It is not unusual for mobile apps to crash. In fact, a recent study found that in one-month, mobile apps crashed an average of 3.8 times. While this may seem like a high number, it is an improvement from years past. In 2021, mobile apps crashed an average of 5.8 times in a month.

Despite this improvement, when an app crashes, it can be a major inconvenience for users. In addition to costing, productivity, and sales, whenever an app crashes it damage the company’s reputation.

In order to prevent app crashes from occurring, it is important to understand the factors that can lead to them.

Some of the most common factors that contribute to app failures are:

1. Poorly written code

Mobile app development is a complex process that can be ruined by a single line of poorly written code. This can cause the app to crash, freeze or otherwise not function correctly. The best way to avoid this is to ensure that all code is written correctly and carefully tested before being released to the public. According to research from Purdue University, approximately 75% of all mobile apps are abandoned after only one use. While there are several reasons that could account for this high abandonment rate, one of the main reasons is poorly written code.

When coding a mobile app, it is important to be concise and efficient with your code. This means that you need to make sure every line of code is purposeful and serves a specific function. If not, your app will likely be buggy and unstable, resulting in a negative user experience.

Additionally, it is important to test your code thoroughly before releasing your app to the public. This means running through all possible scenarios and testing for any potential errors. Bugs and glitches can be extremely frustrating for users and can cause them to abandon your app altogether.

So, if you want to ensure the success of your mobile app, be sure to code intelligently and test your code thoroughly. By doing so, you can help reduce the number of abandoned apps and ensure a positive user experience for all.

2. Incompatible software

Mobile app failures are often due to incompatible software. If an app does not have the same requirements as the device’s operating system (OS), it will likely experience failures. Generally, this is due to coding errors and incompatibilities between the apps and device’s software.

In some cases, the app might work for a while and then suddenly stop working. This is usually due to a change in the phone’s OS or an update to the app. When this happens, the app is no longer compatible with the device’s software. As a result, the app fails to launch or runs slowly.

3. Malfunctioning hardware

As smartphone users, we’ve all come to expect a certain level of reliability and quality from our devices. We rely on them to stay connected with the world, store our important personal data, and keep us organized. So when our smartphones start to malfunction, it can be a real headache.

One particularly common issue is malfunctioning hardware. This can manifest in several ways, from a broken screen to a failing battery. And when hardware starts to break down, it can seriously impact our ability to use our smartphones in the way we want and need to.

For example, if your phone’s screen is cracked, you may not be able to see what is on it or even use it at all. If the battery is constantly dying, you may not be able to use your phone for very long without having to recharge it. In either case, a malfunctioning phone can really hamper your ability to use your device effectively.

4. Choosing the Wrong Platform

If you’re not sure which mobile platform to develop your app for, consult an app development company. They can help you choose the platform that will be most successful for your app. The most common reason for an app to fail is that it was developed for the wrong platform. iOS and Android are the two most popular mobile platforms, and for good reason – they offer the most users. If you develop an app for a platform that does not have a large user base, your app is likely to fail.

Another reason to develop for iOS or Android is that they offer different features. For example, Android offers more customizability than iOS, while iOS offers more security features. If your app depends on specific features that are only available on one platform or the other, you’ll need to develop for that platform.

5. Poor Customer Service

A customer’s worst nightmare is having a negative experience with a company and not being able to find a resolution. Unfortunately, this is a reality for many mobile app users.

According to a study by Dimensional Research, 89 percent of mobile app users have had a negative customer service experience. The issues they encounter most often are not being able to find contact information (64 percent), not getting a response to their inquiry (52 percent), and being passed off to different representatives (47 percent).

These negative experiences can have a significant impact on users’ loyalty to a brand. In the same study, 83 percent of respondents said they would not use a mobile app again if they had a negative customer service experience. This can be damaging for businesses, as repeat app users are more likely to be engaged and spend more money than one-time users.

6. Unresponsive user interface

If an app’s user interface is unresponsive, it can be very frustrating for users and can lead to them abandoning the app altogether. This can cause a loss of customers and can be very costly for businesses.

There are several steps that can be taken to ensure an app’s user interface is responsive. The first is to test the app on a variety of devices and screen sizes. This can assist in identifying any possible issues.
The user interface should also be clean and simple, and it should be easy for users to navigate. The buttons and icons should be easy to see and easy to press.

The app should also be designed for both landscape and portrait mode. If an app is only designed for one mode, it can lead to an unresponsive user interface.

Finally, the app should be regularly updated to ensure any issues are fixed.

7. Absence of marketing strategy

Launching your mobile app without a solid marketing strategy is a mistake for two reasons. First, it is likely that your app won’t succeed without a strategy. Second, if you don’t have a plan, you’ll waste time and money on marketing efforts that won’t produce results. Without a marketing strategy, you will not know how to reach your target audience.

If you do not know who your target audience is, you won’t know how to reach them. You may think that your app is for everyone, but that is not likely to be the case. Defining your target audience is essential for creating a successful marketing strategy. A mobile app must have a sound marketing strategy to be successful in today’s competitive market. A mobile app without a marketing strategy is likely to fail due to the intense competition and the need to reach many users. A sound marketing strategy must include elements such as effective targeting, messaging, and value proposition.

Conclusion

It is also important to test the app after it has been fixed to make sure that the crashes have been corrected. This can be accomplished manually or with automatic testing equipment.

By following these tips, you can help to ensure that your app does not crash and that your users have a positive experience.