7 Tips For Gamifying Your Content Marketing Strategy

With new dimensions and digital advancement, content marketers need to find new ways to attract target audiences. Content marketing is the pioneer and one of the ideal marketing strategies. It has helped many well-known businesses move from the bottom to stunning horizons. This is why most marketers are implementing and attentive to WordPress gamification.

Gamified content can increase brand engagement and customer loyalty and empower your audience to feel a unique and unprecedented aspect of your brand. Every day, all walks of life struggle to fight hard in the emerging competition and strive to make their brands in a dominant position.

Although there are many other strategies to increase your customer traffic, the premium strategies are likely to ensure that the content on your website is communicating loud and clear. Thought-provoking content capitalizes reader attention by ensuring that your visitors are engaged visually and physically through gamification. 

To ensure that your gamification activities are gentle and provide physical outcomes with content marketing, marketers ought to be extra careful when designing games and articulate rulebooks, provide real-time feedback, identify the best players, and track visitor activity.

Gamification In Marketing Strategy

In the marketing world, the term “gamification” is still new. It can be functional to many services, products, or any phase of the consumer journey and compatible with any budget. So how does gamification affect your marketing strategy? In this blog, you’ll find some exciting tips to formulate the best content marketing strategy.

When a business revolutionizes, people will expect that the company is a more avant-garde company, which will affect the virality of your marketing activities. In addition, it inspires more conversations with your customers, leading to profit, and people are more actively involved in your content for a longer period of time. It’s all because you formulate an unforgettable marketing campaign!

It takes time to develop a strategic content marketing strategy, but you can achieve your goals quicker if done well.

Use the following seven tips to develop an effective content strategy:

#1 Add Interesting Gamified Elements

In addition to gamifying your website, you can also combine interactive entertainment created by third-party plugins.

Integrating the spin wheel and another gaming element is an exciting way to attract readers. If your platform is WordPress, you can use many plugins to create and add theme-related quizzes to your web pages. MyCred For Wp-Pro-Quiz is ideal for quiz plugins for WordPress gamification, with a decent style and many customization options. You can combine visual narrative with quizzes and surveys with this plugin.

Visual narrative is a complete enhancement element to boost your content because it involves telling a story that needs user engagement. Integrating visual narrative on your website can reassure your readers to connect with your content individually.

#2 Always begin from the dot

If this is the first time you have discovered gamification and you have never tried it. The above strategies are critical to taking significant steps to gamify your content marketing positively. It is wise to start an unpretentious game contest, challenge or prize so that you can begin to understand how the hypothesis works, the audience’s reaction, and any techniques for improving the content in the future.

Test gamification behavior, such as compensating customers who follow you on Instagram, following your newsletter, or visiting your Facebook page. Think of it as a test and understand the fundamentals you can do to consider taking risks.

#3 Validity Testing Before Field Experience

In terms of content, legitimacy is the primary concern. If your content doesn’t vitrine your brand’s nature or the value it brings to customers, then it’s time to re-creation.

Businesses that do not truly cover business aspects will ultimately affect the sale. Regular customers will see through the thistledown and lose interest in your brand.

When composing content, describe the value to humanize or attract potential customers. By doing this, you will build trust and reliability with regular customers.

#4 Easy Plug and Play Strategy

Puzzling much will run into trouble. Readers won’t read the lengthy manual to know the game and how to get rewards. Before you consider bringing content into the beta phase, you must ensure that your team has a strong understanding of how the game works, winning strategy, and the rules that must be observed.

To play, this means you need to think about the structure constantly. Keep things loud and clear and easy to understand, or else contestants will be jumbled and left the game, which ultimately dropout customer engagement.

#5 Emphasis On Your Marketing Objective

Getting more website visitors and more users to take part in your game is a very thrilling experience, but make sure you don’t forget your inclusive marketing objective. If users visit your website only to play games and are left without any other activity, then product awareness and revenue may not ascend as you expected. Whatever the WordPress gamification procedure, it should navigate users to other pages on your website and brighten their attention to great services or products.

#6 Create Meaningful Games

If your reward structure is so complicated that it needs visitors to be familiar with an extended manual to understand it, you will never get acceptable results from gamification. Instead of building a large and composite gamification milieu, it is recommended to split the game into a set of small actions like stages or episodes so the user can gradually get used to. . Provide players with the essential information they need to follow to the next level.

#7 Consider Augmented Reality

Augmented reality shows virtual insights in a physical setup and has become a revolutionary device that allows marketers to enhance the affiliation between customers and brands. The Gamification strategy is based on customer engagement. By implementing augmented reality into your gamification strategy, you can draw a fully immersive experience that will appeal to your target audience in a way that has never been possible before.

Conclusion

Content marketing is topsy-turvy in the digital world. In the past, you could compose a blog article and call it an achievement. When creating a blog post, you have to endorse it on another level, like social media and other digital presence. Similarly, now you need to gamify your content in different formats, and your gamified element needs to be different and unique. WordPress gamification is a brilliant idea for driving business outcomes, which can be integrated into your marketing strategy or used to inspire your site visitors or customers. The gamification quality determines success or failure.

Author Bio:

Aijazz writes SEO articles for gamification and digital marketing for better Google search rankings surge. Aijazz holds a MA in Business from Anglia Ruskin University. Aijazz is a qualified fitness expert and participates in national events. Follow him on LinkedIn for more details.