8 Advantages of Technology in Business Communication

Communication with your team members and with your customers is equally important if you want to run a successful business. Team members need to communicate flawlessly regardless of their physical location. Customers should be given several ways to reach out to you and get a fast response. All of these things are made easier with technology. Here’s a list of advantages of technology in business communication.

Sharing ideas has never been easier

When you have access to different channels of communication, you’re not limited by a time zone or a geographic location. You no longer have to wait for the opportunity to sit together in the same room to discuss a new idea, you can rely on other channels of communication. You can send an email, type a message, leave a voice note, or hold a video conference or an online meeting. Further, the ideas can be presented in a variety of ways. For example, you can have a modern presentation using interactive displays or other tools that enhance the visual aspect of a presentation. Either way, technology can turn boring business meetings into interactive sessions that aren’t limited to in-person meetings.

Better internal communication

If we were to count the number of teams that work together, but do not share the same office, would be impossible. However, that is our reality today and we can have flawless teams working together, without having to share the same office walls. Internal communication is no longer limited to face-to-face communication. Currently, internal communication within teams happens regardless of borders and different geographic locations. The thing that connects people across the world into one flawless team is a tool like Skype, Slack, Teams, or any other software people can simply log into and use to communicate. Internal communication is only getting better with technology.

Improved external communication

External communication has also been improved by technology. For example, if your business is a well-recognised brand, you can use social media to communicate with your community. There are ways to direct your messages to your target audience and help them with your product or your service.

Businesses are no longer limited to having a storefront, they can connect with their customers through various online channels.

Everything can happen in real-time

One of the most notable aspects of technology used in a business is that everything can happen in real-time. For example, being physically present is no longer the prerequisite for effective conferences because now you can live stream conferences. Anyone can attend a live event and have the same experience even if they aren’t physically present. Video streaming technology and working with people who know how to create and broadcast a live event can only make your physical event equally exciting to those viewing it online.
You can hold video meetings whenever you have to do a brainstorming session with your team. It’s also an efficient way to share ideas and it all can happen in real-time.

Technology made remote work and collaboration  possible

The future of remote work is clear – it is here to stay. The pandemic has forced us to adopt a new way of working and people have started to see the benefits of giving people the freedom to work remotely. One thing that has made this possible is technology. Remote teams can hop on a video call when necessary, communicate throughout their workday over slack or skype and share screens when they need to look at a document together. Collaboration is equally strong and people are efficient and productive. There are no limitations to communication flow because there are so many ways to connect and stay connected in the modern business world.

Communication is not limited to one medium

Whether we’re talking about internal communication among coworkers and employees or external communication with other businesses or customers, communication is not limited to one medium. We can communicate in written and oral form by switching between different mediums.

We can chat with our coworkers and also with our customers online. We can hop on a video call and hold an online meeting or hold a livestream event for our online community. We can connect through so many different pieces of technology and maximise both employee engagement and community engagement.

It helps build a better team

Proper communication is essential if you want to build stronger and better teams. Every team member has a distinctive role on the team. Each member contributes in their own unique way, both as an individual and as a team member. In order to have effective communication, a team has to rely on different channels of communication. Especially in the era of remote teams and virtual offices, employees rely on many different tools to get the job done. This is also the beauty of technology in the workplace, whether in the office or remote because it makes everything easier, more effective, streamlined and productive. People can upload everything to the cloud and other team members can access important documents at any time. Sharing has never been easier and employee engagement is on the rise, as well. Collaboration is definitely easier now that we have different tools, software and platforms at our disposal.

Better customer service

Quality customer service is imperative in today’s business world especially if you offer a service. If your customers can easily reach you through different channels, you can solve their problems faster.  Or, provide other pieces of information that can convert them from someone who is just browsing to someone who just paid for your service or a product. Give your customers a chance to reach out to you through a chatbot on your website or through direct messaging on social media. Proved a prompt response and surrey your business will grow as the number of happy customers keeps growing as well. The key to this is a positive customer service experience and prompt communication.

Lastly, always remember that if you want to stay competitive and improve your business both internally and externally, embrace the advantages of technology in business communication.