Best Web Design Tips for Small Business

Are you starting a small business and want to have your own website? We know that getting your own website can be intimidating especially if you’re getting one for the first time. Your website represents your business and you want it to look perfect and stand out from competitors.

No matter if you’re building a startup website or wanting to upgrade your current website, here are some tips that will help you design an appealing website to drive more sales. If a website designing agency is creating a website for you then you can mention these tips to them to make sure they are on the same page with you. 

Are you ready to design the perfect design for your small business with us? Yeah? So let’s get started.

Get a Good Domain Name

A domain name is the text in a URL that customers search in the browser to find your website. You need a good domain name that’s easy to type and SEO optimized. When deciding a domain name try to avoid slang or esoteric words. Just keep it simple, short and add a proper domain extension preferably .com. If you’re not a pro designer then we recommend hiring web designing services from a well-reputed website designing agency.

Make it Clutter-Free

Try not to shove everything into a single page. A well-designed website is minimal and captivating. It has this inviting outlay that makes customers want to stay on your website and explore more. So try to keep sufficient space between images, text and videos and give visitors a more enjoyable experience.

Make it Navigable

The goal of designing a navigable website is to improve user’s experience. So carefully place all the design elements like a logo linked with the homepage, scroll bars on the sides, and limited menu items. All of this allows your customers to be on the page they are looking for and have a better user experience.

Let it Be More Mobile Friendly

Today, the number of mobile users is greater than desktop users and many users leave a website because of its poor compatibility with mobile phones and taking too long to load. For this reason, we encourage you to develop a mobile-friendly website. A mobile-friendly website is the one that adapts and resizes to fit the device screen via which it’s accessed. Moreover, Google also gives a higher ranking to responsive and user-friendly websites.

Make your Contact Info Clear

Make sure you provide the correct contact information that’s visible to the customers. Design contact us page and give all essential information such as contact number, email address, location, working hours and company registration details. You can also add a map to guide customers to your location. Giving customer’s information about yourself builds trust and encourages them to reach out to you for their needs.

Integrate Interactivity

Users like websites that are interactive and engaging that’s why they spend more time on such websites. You should include interactive features to improve user experience and draw more traffic to your website. Some of the interactive features you can include are

• GIFs
• Feedback and reviews
• Quizzes
• Social media platforms
• Customer support
• New updates

Accessibility is the Key

Accessibility is one of the ranking factors of Google and helps you rank higher on Google. Other than that, an easily accessible website also says a lot about the business and its concern for people with disabilities. So make sure to ask your web designing agency to make your website accessible to the disabled.

Create an interesting and engaging website user interface

Be creative when it comes to designing the website interface and try to design an appealing and sophisticated interface that puts a positive impression on visitors and compel them to make a purchase. An interesting and captivating layout can be designed by taking the following steps.

• Keep the layout consistent
• Add aesthetically pleasing graphics and GIFs
• Compress the graphics to increase loading speed
• Add a search bar for users to find what they are looking for without having to go through every page.
• Add mandatory Call to Action buttons
• Give contact details

You cannot miss any of these elements so if you think you cannot manage all these things yourself then you should find a web design services provider to do it for you.

Optimize your Small Business Website for Search Engines

Search engine optimization is used to rank a website on top of the search engine result page. You must optimize your website for search engines to stay on top of the competition. Here are some commonly practiced SEO techniques

• Using relevant keywords in your web content
• Improving loading speed
• Optimal website code
• Making your website mobile-friendly
• Getting high-quality backlinks
• Positive reviews

Conclusion

Designing a website isn’t as simple as one may think but following the tips outlined in this blog, we can assure you can design the website that’s going to drive more sales and get you loyal customers. Or you can give these tips to your web design services provider to design the perfect website that people like.