Can Simple SEO Rules Improve The Organic Traffic To Your Ecommerce Website?

You still will need to gain enough traffic despite having a great product and an appealing eCommerce site design. Place everything that you have learned so far into action to gain traction with your audience by learning the main elements impacting the rankings of SEO, the main metrics to track and measure, and strategies to grow your organic traffic.

It is quite difficult when you are looking to grow your organic traffic. Weighing a number of different aspects, including your eCommerce site niche, your industry, and your individual performance, is what it needs here. We will be covering some of the best organic SEO strategies to help you gain the most traction and to grow traffic.

You will have a better understanding of how SEO works as well as how to carry out research, plan your content strategy and make some meaningful improvements once done. To track and measure to improve organic traffic, we will also detail what eCommerce metrics are.

Components of eCommerce SEO

We are going to cover the main components of search engine optimization that can help you in growing organic traffic for a start. Whether it is the most closely related to on-site or off-site SEO helping you to make the right changes, each component of SEO indicates this. How they are affecting your site’s SEO ranking and best practices to follow is something that you should learn about each of the elements involved here.

• Page titles and headings

For your users and search engines that will be crawling on your pages and index, your site’s layout as your page titles and headers organize and structure is what on-page content is. The components of your page and the outline of the topics of your page that will be covered are what the main title here is.

• URL structure

In terms of organic SEO, the URL structure is the actual website address. As they avoid strange characters that signal inauthentic pages with customers will see the optimized URLs as legitimate. Search engines will factor in the domain path when ranking your page more than that.

• Page load speeds

When you think of on-page SEO, page performance and speed do not immediately come to mind as it is the main element of how the page loads, how it is received by the customers, and its responsiveness.

• On-page links

In most cases, the on-page links are integrated into the content of your web page with the use of anchor text, and these include any hyperlinks on your webpage. As you want to link your customers to valuable resources to bring them value and build reliability and trust in your site, you need to select the webpages that you are linking carefully.

• Metadata (tags, titles, and descriptions)

There is much more going on in the background though we often think of on-page SEO as the content and images the customers are looking at. The major component of on-page SEO is the meta-data, such as the h-tags, titles, and descriptions. For the users and the search engines, these all dictate the structure and layout of your page as they will be affecting your ranking results as well.

• Content

The page content is part of the on-page SEO, obviously. To check out the effectiveness of the ranking, copy text, images, infographics, and other content elements are all the components of on-page SEO. To rank higher in the SERPs, you should be developing content that will help your customers.

• Backlinks

To affect the domain authority of your webpages, backlinking is the main element of off-site SEO. By increasing the domain authority, links pointing towards your web pages can add value to your website. The number and the value of the links will carry more value and domain authority than usual as the links are reliable and important.

• Guest blog posts

While the guest blog posts are web page content, they do not appear on your own webpage as they are considered off-site SEO. They typically link back to your web pages as they are featured on other web page domains.

• Infographics, eBooks, and downloadable assets

Infographics, books, and other downloadable assets do not actually count towards your on-page ranking though they will appear on your pages. It is important to separate these from your on-page SEO strategy for this reason. These documents do not count towards the page ranking as the content is not part of the webpage content as they can be SEO optimized themselves.

• Social media marketing

As this is the content that does not exist on your webpage, social media is not a direct component of your on-site SEO. As it can improve your SEO ranking and garner you some more traction, it is best to think of social media as an extension of your on-site SEO initiatives.

Final Thoughts

Growing traffic organically through simple SEO rules can create great values over time by increasing your domain authority within your industry, topic, and market though it is quite challenging. It is very difficult to identify the best opportunities when you try developing your organic traffic. To make the best use of your resources since you will be creating content, social media posts, and more to boost the SEO rankings of your page, it is important to choose some good opportunities.

Author Bio:

Jignesh Vaghasiya is the CEO at Universal Stream Solution. Universal Stream Solution is a mobile app development company in Atlanta. That helps startups to enterprise companies in mobile & web technology.