17 New Ways to Decrease Your Blog Bounce Rate and Increase Your Conversions

May 7, 2022 Sahil

If you are a digital marketer then it won’t be hard for you to understand what a bounce rate is. But if you are an outsider who is about to enter the digital marketing world then this blog might help you to understand everything about a website and the blog bounce rate.

What is the blog bounce rate?

A bounce rate is a sort of barometer that helps you to determine your website’s performance. In simple terms, it tells you how much time a visitor spends on your website. For instance, you have posted a well-written blog on your website but it’s still unable to engage the audience. That’s because you have quite a high bounce rate, and your visitors are not spending much time on your site.

When a blog bounce rate increases, it affects the performance of your website, which is an ultimate indication that you might need to work for its betterment. We won’t say, this only happens to technical websites, because even Professional Copywriting Services UK websites encounters the same problem. So it shows, where the problem lies.

Before we get ourselves into anything complicated, it’s better to learn about three basic types of bounce rates. Respectively good, average, and an ugly rate of returning traffic.

Good bounce rate

We would have mentioned according to the charts that here is what a good bounce rate looks like. But since many of you might be newbies, hence, we need to be a little more specific here.

According to thorough research, we have concluded that around 16-17 websites have a good amount of bounce rate of 30 to 40 percent. And by that, we don’t mean the highest but the lowest. Whereas the other 16 managed to fall between 40 to 55 percent, which is not that bad.

Average bounce rate

Moving on to the average bounce rate. If your website manages to secure a bounce rate of 20 to 70 percent then you don’t have to be worried about its traffic because you are doing pretty okay. Although, you can do better than that.

Ugly bounce rate

What is an ugly bounce rate? Well, if your blog bounce rate is over 70 percent then it’s time to be worried because that’s disappointing. The higher the bounce rate the lower the performance of your website.

The perfect exit rate

However, perfection is a myth but not in the digital world. So, when we talk about ‘the perfect’ exit rate then it comes under the range of 26 to 40 percent. So, if you are anywhere near this figure, congratulations! You are doing pretty great. And even if you are not, we have some tips and tricks for you to decrease your blog bounce rate.

How to decrease your blog bounce rate?

Configured Google analytics properly

The first and foremost thing is to check if your Google Analytics is configured properly or not. You just need to keep an eye on three things.

Google Analytics Tracking Code
Goals and Events
WordPress Plugins

Work on your content readability

Lack of readability can cause a high exit rate and you wouldn’t want that, would you? So try to improve your content readability to balance the bounce rate.

Exit-intent popups

Too many ads and that too without skipping option is another reason why a visitor exit right after clicking on your content. You can change it with exit-intent popups. This doesn’t only create a user-friendly experience but you also get lead information.

Compelling call-to-action

In order to have a perfect and excellent bounce rate, you need to have a clear and compelling CTA that can be spotted in 3 or less than 3 seconds.

Targeted keywords

The best way to attract the right audience is to use relevant keywords. Take blog article writing service, for instance, you can’t use it in a blog that talks about automobiles. But if you use it in a writing guide, it can attract more audience.

Relevant content

Relevance is the key! Once you understand this, you can easily reduce the exit rate of your visitor. Create relevant content.

Mobile-friendly site

Make sure, you have a mobile-friendly site so that your blog can reach the maximum audience and it helps you to lower the rate of bounce.

Boost the speed of your site

If your content is taking too much to load then we have not-so-good news for you. Boost your website’s speed.

Translation

If you want to reach out to an international audience and generate traffic globally then how about translating your content? Great idea, isn’t it?

Internal link optimization

Optimize internal links for a better experience. Besides, if you insert internal links into your blogs it can assist the reader to check out your other content.

Set external links

Since we are talking about links, we think it’s essential to mention external links also. To avoid the distractions, set them to open in a new tab so that users don’t have to leave your website.

Add visuals

We said this before and we will say it again that great visuals make your content 10 times better and it generates traffic more than usual. To add graphics, images, and videos to your content.

Keep an eye on distractions and auto-play content

You better keep your eyes on distractions such as auto-play content because too many ads can disrupt the user experience.

Meta descriptions

Optimized Meta descriptions play a great role in increasing conversion rates and reducing. Therefore, make sure you are using accurate words that represent the page.

Easy navigation

If you want to engage the visitors, try to improve navigation. Make sure that each link you have added is clear and easy to understand.

Reduce broken links

Of course, no one has time to repair broken links, it’s better to get rid of them or reduce them because broken links often cause high bounce rates.

404 page

The final tip is to create your very own 404 page. This is just another alternative to navigate to the original site if the userland on a broken or non-existent page. You are welcome!

Wrap up!

So that’s the end of this article and we hope that each point or tip we have mentioned above helps you to decrease the blog bounce rate and help your site to increase its conversion rate. Just remember that you need to work on the quality and relevance and everything will be sorted. Have a great day ahead!