Different Types of Animation Styles Which Are Best for Marketing

When it comes to creating content to market a brand, one of the most difficult things is to come up with something new and exciting to keep the audience engaged. The type of content that worked wonders for your business a year ago might not deliver the same results now. This explains why it’s of utmost importance for marketers to adopt new techniques and follow new trends to communicate with the audience.

As per research, video marketing is one the rise nowadays. People nowadays prefer watching product or business videos instead of reading long texts. To create videos, you probably have hundreds of different ideas but if you want your business to stand out from the crowd, you should try animation and motion graphics.

Why Choose Animation For Marketing?

For starters, investing in a video animation company can help you grow your business in the most unexpected ways. Animated videos can have some real-time impact on both your business and your customers. It’s one of the most effective techniques to make your brand look unique and make it look interesting or exciting because that’s the kind of content people want to see nowadays.

Let’s discuss some of the best and the most effective animation styles for marketing;

1 – Whiteboard Animation

Whiteboard animation is one of the most popular animation styles especially for B2B and B2C marketing. If you have a product, some service or a process that you want to explain to your audience, using whiteboard animation is going to work wonders for you as it really delves deep into the subject. This animation style is all about drawing  black line graphics on a white background, illustrating the idea or concept you want your customers to understand.

2 – 3D Animation

If you want your audience to feel immersed into what you are showing them then 3D animation is the style you should opt for. It’s unique and it delivers just the perfect state of art to give your videos a high quality finish. Usually this style is used for commercial purposes and it can be a little expensive but if done right, you can have the exact results you’ve been expecting.

3 – Stop Motion Video Style

Stop Motion animation is all about a photography technique where an object is moved in small amounts and when played, it creates an illusion of motion. It’s truly a unique effect and you probably have already seen it in different animated movies and series. As a marketer, you really need to be super creative and have to think out of the box to make an engaging and everlasting stop motion video. However, what you must know about this style is that it’s a little expensive and you can’t change things halfway in case you make a mistake.

4 – Typography Animation

In a typography video animation, you usually use fonts to express your ideas. It seems like a very simple approach but there still are some tools you can use to make it interesting and exciting. Especially if there’s any text, a passage or some message that you want to highlight and make sure that your audience remembers it, all you have to do is to cleverly implement fonts and animation. This type of cartoon animation can help people remember your brand and the content of the explainer video without even trying.

5 – 2D Animation

2D animation is one of the most broadly used explainer video types. In such videos, perspective is used to give the illusion of depth to both the characters and the scenes created in a two dimensional space. As a marketer, you can create a one emotion evoking piece just by using the right characters and making the perfect story that hits your audience and triggers their emotions. One of the best things about this animation style is that it’s quite versatile and it offers quite a lot of customization options so that you can put your story the way you want, without any limitations.

Reasons To Go For Animated Marketing Videos

Animated videos are the perfect resources for your marketing campaigns. What’s appealing about them is the fact that within 2 minutes or less, you can easily describe your product/service or tell your story in a very interesting and entertaining way.

Animation video production seems costly but if you do the math, you’ll see that professional live action marketing videos cost more than animated videos. Companies like Prolific Studio offer some very affordable animation services that can be used to grow your business by leaps and bounds.

Google And Youtube Are Big Fans Of Animated Videos. Let’s take Google for instance, it’s the biggest search engine and as per research, Google just loves explainer videos. In other words, if you have a solid idea and a good video animation company, you can create exceptional content that will be easy to rank on major search engines like Google and Youtube etc.

Final Word

There’s a long list of reasons and facts that explain why you should use animation videos to market your business. It’s a unique and interesting technique that can bring you the results you’ve been looking for. The competition among marketers and their campaigns is quite tough out there. Everyone’s trying their best to be “seen”. So if you want your audience to remember you then give them something to remember using animation videos!