Features And Benefits Of C2C Platform

The consumer to consumer (C2C) marketplace platform takes a major position in the ecommerce industry. The World Wide Web has given opportunity to each of us to become a businessman. People prefer to buy online and most of them prefer used products to buy. The marketplace buy sell platform like OLX has proven the fact that anyone can sell and advertise their products at their own convenience. Now let us understand more about the C2C platform, its features, and benefits and will learn how to make a website like OLX.

About C2C platform

C2C platform involves transaction completely between consumers. The buyer and the seller will be consumers and refurbished products are mainly sold through this platform. There will not be any mediator between the seller and the buyer. You need not pay any additional commission to anyone when you buy and sell things with C2C platform. The marketplace buy sell has its own unique features and benefits that have made the application bloom more in recent days.

Salient features and benefits of C2C platform

• A buyer can approach several sellers before buying a product. And can negotiate the price and finalize the one that is economical and fits into his requirement.
• A customer who buys a product on a C2C platform can also be a seller in the same platform.
• Every C2C platform will display ‘the best seller’, ‘the most popular product’ and many more that will help the buyer to decide on buying the product without any confusion.
• Buyers can wish-list a product and can get offers from different buyers.
• You can get clear analytics and reports with any C2C platform that can help you understand the customers’ behavior and can plan the functionalities accordingly.
• The mobile responsive design will help you to attract more mobile users to your marketplace and can help you get better conversion.
• The Content management system of the platform will help you get search engine ranking easily and will get you more genuine leads for your business.
• The quick and easy upload feature will let the sellers upload their products along with the images and description with few clicks.
• The geo-localization process will let you know the nearby seller and will make your purchase more flexible.
• Easy customization will allow you to customize your C2C software and make it fit into your business type.
• You can expand your business and the platform will support your expansion as it is perfectly scalable.
• Sellers can give their feedback through a review and rating system. This will help the platform to get enhanced in its performance.
• The push notification feature will let you know more about the latest arrivals of products that you have in your wish list. Also, you will intimation once you confirm the order also the seller will get alert regarding the purchase.

Factors that impact C2C platform

Anyone can start a C2C marketplace with less investment. But making it a successful platform is quite a challenging one. There are several factors that influence the success rate of any C2C platform. Let us get into detail.

Trust – since it is consumer to consumer, you cannot assure ethics between parties. It all depends on how personally they are committed to sell the product in a genuine way. There will be many cases that sellers may sell poor quality products and this will impact the reputation of the C2C platform. To overcome this, the platform should provide an option to customers to give their review about the product that will help us to understand how far the seller is genuine in his products.

Payment assurance – customers are much worried about their payment they make through C2C platform. They will not know to whom they are paying and they may face security threats. In this case, the platform needs to protect the credit card details of the buyer and also the site should be integrated with SSL certification.

Quality control – the platform cannot take responsibility on the quality of the product that the seller sells. It is up to the buyer to check the product and buy. This insecurity on the purchase will affect the credibility of your C2C platform.

How to build a website like OLX?

After analyzing the features and benefits, every entrepreneur will have an idea to build a marketplace buy sell platform that can generate good revenue and higher branding. OLX has become a good example for the C2C platform and everyone has their focus and attention over OLX platform. Now let us find ways on how to build a website like OLX.

Analyze the purpose of your business – before developing a C2C platform, you need to be more specific about your business purpose and it types. You may have an idea of selling only handmade items on your platform and any particular accessories. This analysis will help you to segment your audience and can promote the marketplace accordingly.

Build your audience network – after segmenting your target, you need to build a network for your audience that will help you to reach them in a simple and better way. For this you need to increase the positive review for your platform that can raise credibility and can get you more traffic to your marketplace buy sell website.

Prefer organic advertising methods – there are numerous ways in promoting your platform. Many go for paid advertisements that can get you instant traffic and leads. But it is good to go for organic advertising methods like SEO. This will give better results and can be long lasting. In addition to SEO, you can create blog or video files that can clearly explain your platform and you can get organic traffic.

Conclusion

Hope you are clear with the importance of the C2C platform. Now you also have the solution to tackle all challenges that need to be faced while running a C2C marketplace. You need to focus on ways that can add revenue and will cut-short the expense.