Here are the 7 Best Mobile App Promotion Resources for 2023

March 3, 2023 Sahil

You need to use marketing techniques and tools when releasing an app for iOS or Android if you want to stay ahead of the competition. There are many marketing channels and services to choose; pick the one that works best for your endeavor. For those that want to make a splash with the release of their app, App Development Pros is the best 2D Game Designer and unity game app developer have compiled a set of proven app marketing tools.

App Marketing: What Exactly Is That?

App promotion is the strategy behind getting people to download your app and maintaining their interest when they do. You can devote as much time and thought to promote your app as you did to create it.

It’s also essential to develop a multifaceted strategy that seeks out where your customers spend their time and how you can effectively engage with them, such as through marketing personas. Using paid advertising platforms like Google or Facebook is not a strategy in and of itself but rather a tool that should be integrated into a larger plan.

To What End Is Mobile App Promotion Necessary?

With the promotion, people would know your program is available for download. It takes a lot of work to have your software listed on the app store, and you can only do that by getting positive feedback and downloads from users.

1. A.I.-Powered Market Research Platform: Data.ai

Data.ai, formerly App Annie, uses AI to analyze user and marketing data to conclude apps and websites. They give you an in-depth look at the mobile landscape, which is vital for things like client acquisition, retention, and engagement, as well as for setting priorities on your road map, breaking into new markets, and increasing your return on investment.

Features

Quicken your plan to increase app downloads and earnings
Raise your app’s star rating and encourage repeat use
See how users in 60+ countries are interacting with your app
fine-tune your app’s launch and user acquisition efforts
compare your app’s mobile performance to the industry standard

2. Analytic Tools Inside the App Using Google Analytics

When it comes to data analysis tools, Google Analytics is unrivaled. Advertisers, publishers, and mobile app developers can all get help from Google regardless of whether they’re targeting mobile or desktop users. Regarding digital analytics solutions for mobile apps, Google Analytics is without a peer.

Features

Provides estimates of the number of people who have downloaded an app and demographic details about those individuals.
Provides reports tailored to industries and businesses.
Monitors app usage and calculates in-app income.
Tracks user activity within the app.
Integration of data from other Google services and Google Analytics.
Visualize users’ navigation trails.
Evaluate user behavior patterns.

3. App Store Optimization using App Radar

An integral component of app promotion is improving your app’s visibility by optimizing your store page. Improve your app’s visibility and organic reach in the app stores by using App Radar, an app store optimization solution that offers streamlined workflows for handling various app store optimization tasks.

Features

The app stores optimizer examines metadata and app localizations to enhance store listings.
Manage any language apps using multiple localization options.
An AI-powered App Store Optimization tool that makes keyword optimization and suggestions tips.
The ability to translate metadata to retrieve relevant app store metadata.
The ability to compare key metrics and keyword ranking of competitors to remain ahead of competitors.
Offers keyword ranking reports via email or slack message daily.

4. Affiliate Programs on Rakuten

Once known as LinkShare, Rakuten has become a significant affiliate network for online retailers and other businesses worldwide. It’s a CPA or Cost per Action network. Thus, advertising helps companies find fresh ways to generate income.

Features

Deep integration for businesses’ landing pages for greater customization of the type of affiliate offers.
Produces automatic rotating ad banners for an item using minimal code.
Deep linking to acquire customers directly from a specific product.
Tracking lead conversions and app installs.

5. Ad Networks on AdMob

Regarding CPC (cost per click) mobile ad networks, Google’s AdMob is among the most widely used due to its high fill rates and CPM (cost per thousand). AdMob’s mobile marketplace brings together publishers and developers while letting advertisers create and execute customized advertising. In the same way, it enables programmers to generate high money from ad sales.

Features

Cross-platform support for Android and iOS, as well as popular game engines like Unity and Unreal
Download and metric tracking and ad management software
Access many ad formats like video and text interstitials ads.
Automatic updates to Android apps through Google Play and no need to modify the SDK

6. Liftoff.io for Promoting and Profiting

Using Liftoff.io, you can skyrocket the success of your app by rapidly expanding its user base with high-quality people and monetizing it with in-app advertisements. Whether you are a publisher, marketer, or developer, they can adapt their services to match your needs, thanks to their understanding of the significance of targeting.

Features

Possesses an enormous publisher network with exclusive access to premium ad placements
Provides influencer marketing opportunities;
provides programmatic solutions that boost expansion, improve creative strategy, and safeguard campaign efficacy;
Improve your visual game with visuals proven to boost results with the help of Creative Studio.

7. HARO – Getting Press

Press coverage and connections with influential people are crucial to the success of HARO – Obtaining Press Apps. You can reach out to journalists and credible experts in your field with the help of HARO. This public relations method is easy to implement. Register as a source, submit your bio and qualifications and receive three daily alerts about possible media appearances.

Features

Access to 80,000+ sources and 55,000 journalists and bloggers
Get emails by topic or industry thrice a day
High-quality backlinks from authority news sites

Conclusion

These are just some promotional strategies you can implement to increase the number of people using your app.

App Development Pros, the top-notch unity game app developer and 2D Game Designer, offer the mobile inspection app and watch app development services in the USA.