How Email Marketing Will Evolve in the Next 5 Years

The email was founded in 1971 by Ray Tomlinson and it was 1978 when someone used it to promote something. Since then, email marketing has become an important part of digital marketing.

Now billions of emails are sent every day. That’s why their effectiveness has suffered a lot. Email marketing still works but new techniques need to be used these days.

You can make your email marketing campaign by following innovative and creative methods of writing email copies. This article discusses the future of email marketing.

Continue reading if you want to promote your products or service in the future.

Email as a Marketing Tool

With the rise of smartphones, seamless access to email accounts has become possible. Today, people are more likely to read emails that land in their inboxes. Landing in the inbox folder of an email account is a challenge though because email service providers have a mechanism to filter spam messages.

Can you make your email marketing campaign by following innovative and creative methods of writing email copies? Yes, you can make your email marketing campaign by following innovative and creative methods of writing email copies. Email marketing still works and you can benefit from it.

Personalize and Automate

You can make your email marketing campaign by following innovative and creative methods of writing email copies. Email personalization is a proven way to grab attention from the recipient. Start with the name and try to touch the particular interests of the recipient. First of all, you need to understand that not all of us are the same. We come from different backgrounds and we consider different elements to make purchase decisions. Email personalization refers to touching the touching points.

Modern-day consumers are more demanding than ever and. Personalization at higher levels can help you be the one that your potential buyer is looking for. Email automation is a new trend that works well for email campaigns. Cart abandonment is a common practice that all e-commerce stores face. Through email automation programs, you can easily send automated cart abandonment emails to users who are logged in or are on your list. You can do it through an email marketing application.

Consider Short Message Service

Besides email messages, the mobile text message has also emerged as a good way to deliver the message instantly. The main purpose is to deliver your brand’s message. SMS is another great channel that businesses can use to deliver their messages to their potential buyers. Please note that sending the same marketing messages to one person, again and again, is not going help.

Doing so will only annoy the recipient. If your offering is valuable and interesting, the recipient will act after receiving your message once or twice. Email open rates are not good (18%). SMS open rates can be 98%; that is why SMS promotion can have a high conversion rate as well. Automated SMS messages can go filtered due to spam filtering system present in message applications.

Beyond Commerce

It is not just commerce, email marketing can be used for all industries. Every business has to spread its message to the public. An email does just that. You should make your email irresistible to get attention. The day of the week you send email messages also defines the success of your email campaign.

Choose a day when your audience is active and ready to read email messages. Moreover, the time of the day also matters; choose a time when your audience is active and have time to check email messages. Integrating your emails with social media accounts is another best practice.

Where to Start Email Marketing

You have read how well will marketing emails perform from five years now. If you are a business, you should make an email marketing strategy and start reaching out to your potential buyers.

In the end, we can say that email marketing is still useful. One should use effective and creative ways to deliver marketing messages. If you do not know much about it, you can consult an expert.

It is important to write emails according to the latest trends. An email copywriter having years of experience in writing attention-grabbing emails can be a great help in this regard.

I wish you all the best with your email marketing and growth goals.