How To Build Your Opt-In SMS Marketing List

It is easy for companies to stay in touch with their customers instantly through Bulk SMS Service. The right target audience is only accessible if businesses have a ready-made list or, as it is called more often, a list of opt-ins.

If you are a new business and don’t have a list ready to go, what do you do? Customer service is difficult because of this. Many marketing strategies allow you to reach an even larger audience and induce them to opt-in to your Opt-in Email marketing list if you are a new business developing it.

As a permission-based marketing method where businesses send their customers messages about promotions and discounts, SMS marketing is not very easy. A business can actually be sued for wrongful communication initiated if messages are sent to customers who are not on the opt-in list.

Businesses are finding it more difficult to reach customers because of regulatory compliance issues. Here are some tips to build your Opt-in SMS marketing list:

Reachable via email

Email addresses are more often than not required for customers to sign up on apps or websites as part of the registration process. Besides being verified, these email addresses can also be used by businesses to promote text message marketing since they have been verified by signup. Customers can be contacted via email to encourage them to enroll and receive benefits from text-messaging campaigns.

Clearly explain how customers can sign up to receive information from the business regarding offers, etc. in the same email. A business should put a lot of emphasis on the benefits that customers can get by signing up for their opt-in list. You can, for example, receive exclusive discounts and be the first to know about future sales.

For a successful Opt-in, use the customer’s mobile number to send the opt-in message. If you wish to receive information on upcoming offers, promotions, etc., send the word “OPTIN” to 57676.

Social media

It is crucial for marketing to educate customers about different products, offers, etc. through social media. Nevertheless, businesses cannot get the desired results if they overfeed information across multiple social media channels.

Businesses can inform their customers which opt-in options they have for receiving text messages about discounts, coupons, and current promotional offers in advance.

Keeping the same opt-in numbers and details across all channels is important for maintaining consistency. Among the various media that businesses use to reach customers are billboards, leaflets, social media platforms such as Facebook, Twitter, Instagram, Pinterest, websites, radio stations, in-store signs, television, etc.  

Exclusive appeal

You may run posts on your social media platforms about upcoming sales and ask customers to opt-in, but not every customer will. There are a number of reasons some customers may not want to provide their contact information to us. Let’s be honest: we’re asking for your personal information. Consequently, businesses should go the extra mile to appeal to more customers and get them to opt-in for receiving messages. The campaigns should be designed taking into account that they are trying to build an opt-in SMS marketing list for future use.

Signing up for your message marketing program will give your customers extra discounts and benefits. Users who elect to sign up for the message programs need to be reminded that these benefits are available. Customer interest is piqued in this way, and they are more likely to opt-in for messages.

Promotional offers

Many businesses find that their customers enjoy exclusive offers. You do not need to give it away for free. A few discounts are always a good way to entice customers to opt-in to a mailing list.

Using a common code, like RIDE10, a promotional campaign can be run to give customers 10% off on the next 3 rides if their registered mobile number is texted to the business. Making it a win-win formula for customers and businesses, it makes the former opt-in and the latter increases revenue for the latter.

When promoting the same offer across multiple channels, businesses have seen excellent results as more people opt in to receive their communications when promoting it across multiple channels.

Contest and giveaways

A Text-to-Win campaign encourages consumers to opt-in to receive marketing messages on their mobile phones. They’ve been tried and tested to increase customer loyalty.

Customers can usually respond to a contest by typing a specific word or reply for a business to configure. Customers can respond with multiple choices as a keyword to a question businesses ask and promote across multiple channels. There are simple keywords that you could set up, such as “A”, “B”, “C”, and “D”, which can be texted to the number provided by the customer and the contest can be entered.

The majority of companies have found this strategy useful for obtaining users’ consent for marketing messages.

Exit route

The fear of getting inundated with a huge number of promotional messages in their inboxes makes them cynical while giving out their personal mobile numbers to businesses. Customers complain about this and find it irritating at first. The customers who have signed in may feel trapped if the business does not offer them an exit.  

Customers must feel comfortable opting-in to receiving messages from companies if an opt-out option is provided. Customers can opt in or out of business based on their convenience, as this shows businesses are providing choices.

Getting your target audience’s consent through opt-in SMS marketing is unique. Businesses benefit from this insight not only in terms of understanding customer preferences, but also in terms of better planning campaigns based on those preferences. Although, customers on the opt-in list must take extra care to ensure they subscribed to receive messages since regulatory compliance requires them to be extra cautious when sending promotional emails to users who did not subscribe to receive them.

A global leader of cloud-based messaging, Datagenit provides an easy-to-use platform. You can concentrate on working with Datagenit’s strong network operator connections to over 800 operators in over 180 countries.

Author Bio:

Vikram Dixit is a seasoned marketer and a sales expert. He is the Manager of Datagenit, a leading digital marketing company that offers Bulk SMS service Or IVR solution, Internet research, email & chat support, and more.