How To Fix Some Common Mistakes of Instagram Marketing?
Instagram is one of the most sought after social media platforms for digital marketing. The popularity of Instagram isn’t limited to a particular region of the world. It is equally popular in the US, Europe, Middle East, China, or the Indian social media space. It works better than any other network helping you to get connected to your target audience and achieve outstanding results. A platform that has more than 500 million daily active users has got to be very powerful. If you use this channel smartly, it won’t just help your brand become more popular but will also grow your customer base.
However, there are some common mistakes that businesses usually make while promoting their brands, and fail to get the desired results. Let’s discuss them and try to find out their solutions.
Having no content
The most common mistake people make is going ahead with no strategy. So, if you neither have a posting schedule, nor you are creating posts that have a connection with your objectives, you are destined to fail. Therefore, instead of using guess work to achieve your target, explore analytics, because your data will be your greatest asset. It will also help you to plan a successful strategy.
In a study carried out by Tailwind, more than 100,000 Instagram profiles were examined, and it was found out that accounts that usually publish 7 or more posts a week are more popular among users and get more likes and subscribers.
What is the solution?
Use the Instagram built in statistics. Find out how your earlier posts performed and how much was their engagement. Look at your most popular posts, and try to create similar posts. You should remember that you are essentially creating posts for your audience, and if they don’t like a particular post, don’t use them. Depending upon their preferences, try to formulate an effective strategy. Avoid typos and errors in your content to create a good impression on your target audience.
Hashtags
Don’t use too many hashtags because that might make your content look like spam. Normally, start-ups resort to such strategies to attract attention. But this proves counterproductive. Some hashtags are quite generic and also very popular, and you end up competing with millions of other pages to grab audiences’ attention. Moreover, using irrelevant hashtags might distract the attention of the visitor from your brand. Once users click on such hashtags, they will be taken away from your page and may not return, because others might offer them a better option.
What is the solution?
Instead of generic hashtags, go for the unique ones that are directly connected to your business because they can guide users to navigate and search for relevant posts. Conduct a detailed analysis and find unique hashtags that have little competition. Don’t waste your time in manipulating Instagram algorithms and users, make algorithms work for you. It has been observed that posts with 11 or more tags receive around 80% interaction, while posts that have only 2 hashtags have almost 41% interaction which is just half. Hashtags shouldn’t be too many or too few. Try to settle with the optimal number of hashtags.
Engagement and Followers
To get recognised in the market, brands need to develop long-term relationships with their audiences. This helps in converting subscribers to customers. Such strategies create a positive image and inspire a lot of confidence among users. This might help you in getting the customer on board despite competition from other companies. And businesses that ignore this key element, often perform below par.
How to get more followers?
The easiest trick to get more followers on Instagram is by becoming more visible. This you can achieve by having multiple sources of traffic, collaborating with top influencers, publishing relevant content and through reviews. According to a survey, around 84% of people have trust in online reviews, as well as personalized recommendations.
Try to be transparent with your audience, opt for live broadcast and always give feedback. Your followers should have an impression that they are important to you and you value them a lot. On social media, audiences like to be pampered and considered special. Because if you don’t give them the importance they deserve, some other channel might. And your loss will be their gain. Be innovative, and try to find new ways of engagement and always keep in touch with your target audience.
Taking Users’ Comments Lightly
It doesn’t matter how good or efficient your content strategy is, and how often you post them. You shouldn’t forget that communication with your end users is key to succeed on social networks. Once you begin to ignore direct messages and leave unanswered comments, all your efforts will go in vain. Because if you are looking for recognition, you must reply as quickly as possible. People hate to be left waiting and can easily switch over to your competitor’s offer. When you take your users’ comments seriously and respond in time, they feel valued and cared for. Such gestures go a long way in establishing customers’ loyalty. There is so much data on the Statista that demonstrates this truth.
What do you need to do?
Make it a point to stay in constant touch with your users, and never miss their messages and comments. If you are not able to give answers immediately, fix a specific time every day when you can do this. Always maintain a meaningful communication with your audience, and while doing so be friendly and open.
If you are looking to be popular on Instagram and at the same time wish to take your digital marketing strategy to the next level, you have to follow the recommendations given above. And why only on instagram, this is also true for any other social media platform that you choose to promote your business. They will help you to avoid common mistakes and create effective strategies for your brand promotion. The mantra of success on social media channels lies in an integrated approach and constant evaluation of results.
