How To Perfect Your Instagram Product Photos [Must Check These 8 Tips]

If you are a product photographer on Instagram, then you will face tough competition from your competitors. Thus you want some perfect points to strike out. Here are the ideal tips for product photography on Instagram. Let’s dive in.

Use Right Props Always

Props develops the product images characterization on Instagram. Because product image will be the foremost preference every time. No one utilizes this fact when talking about the product’s benefits and props. And also, props that most people use are like garbage. They won’t provide real value for their product’s props.

Try to use the right ones whenever you look forward to using props. In simple words, the right ones mean which adds more value to your products. Splash out the product’s visual weight so that it may have a high chance of gaining more audience and who converts to customers.

Props could be different in color, type, texture, and shape. You could bring anything to your product image which makes the product visually attractive.

Utilize The Natural Light

One of the essential things in product photography is lightning. Many product photos on the platform aren’t attractive because of poor lightning. Though the images look boring. Not everyone has enough money to purchase lightning gadgets and use them for product photography. Thus, natural lighting would be the best factor for product photography.

Utilizing the morning sunlight and taking product images are the perfect strategy for product photography; it naturally gives smooth effects more effectively. Snapping product images and uploading them would be a quick process. Also, you could have some options in your mobile settings to photograph a product image. So be ready to snap product images at a perfect time in the morning with natural lightning.

Optimize Your Product Image

Your Instagram images should be optimized well for a better user experience. It means your product images need to load quickly and have clear visibility. Instagram won’t support any actions that unfollow their rules. If you upload unoptimized product images, then you will miss out on target conversions.

The platform says that the image width should be between 320 – 1080 pixels and the aspect ratio between 1.91:1 and 4:5(height – 566 to 1350 pixels, width – 1080 pixels). If you post any lower resolution image, the platform automatically expands it to 320 pixels and higher resolution images lower to 1080 pixels.

Click Wider To Make Changes Later For Instagram’s Format

As a product photographer, you need to provide some space in your product images. So it will be easy for you in the editing process. Instagram requires an aspect ratio of 1.91:1 and 4:5; thus, if you click a picture in the default ratio of your camera and then adjust it later for the formats on Instagram.

Providing some spaces in your product images helps you to add some attractive texts about your products and other elements that your product wants. Don’t forget that cropping would lose exact resolution, so it is better to maintain your camera settings in high resolution.

Utilize Color Palette For Your Instagram Product Images

Instagram has over a billion active users, and hundreds of thousands of content is uploaded every day. Thus the competition grows higher, and you should compete with massive users from your niche to strike out. Don’t bring your product images to disappear in the crowd.

The only significant factor is not every user is posting quality content. Some users upload average content and some upload below moderate content. Thus you could grab this to your advantage. Always upload perfect and unique content on the platform to overtake your competitors quickly. Don’t upload content for the increasing post factor.

The color palette is excellent if you need to take advantage of the tough competition and grab automatic likes for Instagram product images quickly. If you have more ideas about clicking creative product photos, just think which color would perfectly set your picture’s theme.

There are various color palettes like complementary, Analogous, Triadic, Monochrome. Play with these every color pattern and bring out your product image more attractively. Analyze your props and background when you use the color palette. And also analyze well how to use a color palette in between the product images to make it stylish and more unique. Thus, the product images stand out over the competition on the platform.

Instagram Loves The Flat Lay Product Photos

Flat lay images are an excellent pick and trendy one for the product photographers on Instagram. The platform users like to get these types of pictures. It’s an easy way to grab most audiences’ attention on flat image products.

The flay lay is also called an eye-view of a bird or top angle image because you just see products from a top angle like a bird. There are various angels in product photography. The massive audience tries this flat lay style as its most influential factor on the platform. So you must be unique to strike out from them. Producing stunning photos is one of the great things to bring this out.

Here are the perfect tips for flat lay images:

• Snap product images in natural lightning(daylight) to get clear photos without a boring one.
• Try with multiple backdrops and utilize the neutral color.
• Maintain your products in a place correctly.
• If you think that your flat lay setup is tedious, then change & try different patterns.
• Take more advantage of your product images through colors. Use various colors for your background and to stylish your products.

Sharpen Your Product Images In Editing Process

If you post any product images on social media networks, it goes under processing checking your product image’s originality and quality. The platform itself says the product quality in its recommended points when you upload the pictures. If you crop your photos, then you will lose specific sharpening and resolutions.

If you click raw pictures, you need to sharpen your images in some apps like Lightroom. Most product photographers won’t change any sharpening setting as they see no difference in photos.

Bring out a habit of sharpening your product images whenever you go for editing before you upload pictures. It’s an easy process, keep your picture in 100% view and provide slight sharpness, don’t overdo otherwise; it looks grungy.

Utilize The Perfect Hashtags To Interact With Your Viewers

Hashtags are the crucial factor on Instagram. It helps in getting more views of your product photos. If you include enormous hashtags in your product image’s description, you are making the way to grab more potential customers and target audiences who are looking for that specific hashtag.

Always hashtags benefit in a significant way. You could utilize up to 30 hashtags in the description of your product’s images. But it should be relevant to your content; otherwise, it would fade away among competitors.

You need to spend more time picking the right hashtags and learn more about them before using them. As already said, don’t use excessive hashtags in your post and junk your product image. Be grateful when selecting hashtags. Research says that a post with 15 – 20 relevant hashtags attains great engagement and sales effectively.

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.