How To Sell Your Merchandise On TikTok
With the advent of TikTok and more than 100 million active users, it is a place you should opt for. to promote your business. In today’s modern digital world, it has become easier to sell on such a platform where there is more reach and more audience. You are learning how to sell your merchandise on TikTok using our guide below. Let’s say you’ve started merchandise of clothing and you hired a talented staff in order to promote your product to enhance your sales, the business you’ve started is Thor Love Thunder Jacket but you can’t find the right audience.
Follow the following steps:
You need to Choose the Right Products
First of all, learn about the platform, selling on TikTok starts with the platform, its users, and which products sell well.
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Research Your Target Market
You should know who’s your target market, before creating a TikTok account. You need to find out if your target market is using it, is it active there? As of March 2021, teens account for a quarter of US TikTok users, while those aged 20 to 29 are at 22.4%. If your market focuses on millennials and youth, TikTok is the best place you can start with.
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Learn Which Products to Sell
After researching the target market, make sure you know which products to sell. View all the trending videos which can give you an idea of what type of products are an excellent fit for the platform. You can look at TikTok’s successful business case studies and explore the #TikTokMadeMeBuyIt hashtag for ideas. As the TikTok Shopping is currently limited to some selected countries like the US and UK, it might not be a good fit if your market is outside these areas. If you’d still like to explore adding social media networks as sales channels, try reaching and selling on Facebook or Instagram.
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Create a TikTok Account
The moment you have gathered an idea of which products to sell, now it’s time to start working with TikTok. You can create an account by going to its website or downloading the app from the App Store or Google Play.
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Switch to a Business or Pro Account
Created the account? You will be automatically tagged as a personal account but there you need to switch to a business account. Aside from being able to sell products, switching to a business account enables you to access the following pointers:
- Performance and audience data: Study and get insights into what your audience likes to have when it comes to the content.
- Business content guide: Prioritize and study everything from choosing a video topic to picking the animations
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Set Up Your Profile
once you have created your account, you need to improve your profile before selling your products, switching your account to a business account also lets you link your website, email address, and social media accounts.
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Create Interesting Content
It’s time to be creative and promote your products once you have connected your online store to your TikTok account and the only way to do this is to create engaging content that encourages more followers and promotes brand awareness than your competitors.
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Now Partner with Influencers
Do you know? TikTok is a creator-focused platform, so if you partner with influencers, it will provide exposure to your brand and serves amazingly. The platform has a million TikTok creator profiles which you can filter to find ones that fit the best for your target audience. One way is to work with the TikTok marketplace, it provides insights about the influencer’s audience, including audience breakdown, content performance (view, comments, and shares), trending graphs (followers and engagement), and sample work.
Sync your store’s product catalog to TikTok and feature a shopping tab on your TikTok profile, include product links in your TikTok videos that point directly to product pages in your store so customers can make a purchase and try to run optimized ads by installing the TikTok Pixel.
Well, TikTok is such an evolving platform, it’s an app that can do wonders for your brand and hence provide you unlimited opportunities to sell your product on a big scale while enhancing your sales.
