Ideas To Host A Hybrid Event: A Complete Guide For Event Marketers
In a bid to a relative with the trends, event organizers have recently started emphasizing hybrid events. With hybrid events, they are not only serving novelty to their audience but also enhancing their audience since people can cherish their events virtually.
However, holding a hybrid event is easier said than done. But worry not; we offer some brilliant hybrid event ideas to ensure your event becomes memorable for the people involved. So, let’s get straight into it!
Top Hybrid Event Ideas
Hybrid events demand you to be at your best, which is why we included these in this list!
1. Clarify Your Goals
The first step in the event marketing process is recognizing that an event can assist your organization in achieving a particular objective. For example, events can boost sales, boost morale, market a product, transmit important messages, or foster thought leadership and brand reputation.
You can then determine how a virtual component can provide value by deciding what the in-person event hopes to accomplish. Finally, you can create customized event marketing messaging for live and virtual audiences by clearly defining the overall purpose.
2. Make Landing Page A Priority!
You need to decide on an event registration spot from which attendees can register for your event. This can be achieved via a landing page. Additionally, a registration form can be provided for anyone to join the event. However, a registration form that gives little indication of what to anticipate won’t convert.
You require a compelling landing page that draws the reader in and compels them to click the register button immediately.
You must create a landing page with eye-catching graphics, including event photos. Next, give specifics about the event, such as the date, target audience, and topics covered. Next, include a simple registration form and ask only what is required. And finally, make a solid call to action.
3. Provide An Immersive Experience
A tool for audience involvement is one of the most fundamental but essential things every hybrid event platform needs. Unfortunately, even after over a year of webinars, these elements are still not utilized to their full potential in many events.
Many organic and genuine interactions between audience members occur during live chats. Attendees can speak up during live questions, and when presenters respond, they feel heard. One of the most beneficial—yet rarely used—features on websites is the poll, which enables presenters to gauge their audience’s reaction before diving into their content.
4. Display A Social Media Wall
A social media wall for events helps event organizers to display real-time user-generated content during the event’s digital screens. It has emerged as an important part of all types of events. These social media posts can be made on a variety of social media sites, including Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and others.
At your events, a social media wall can be exhibited in several spots to keep the audience captivated. Attendees won’t just be captivated by viewing it; they can also take part by posting to the social media wall. For instance, participants can use the event’s hashtag to publish a post on social media, and the organizers of the event can fetch this post and display it on the social media wall.
5. Promote Word-Of-Mouth Through Sponsors
All stakeholders profit when sponsors and partners promote your event since it massively increases program marketing. Ensure your sponsors inform their contacts and followers about their participation if they are related to various hybrid areas.
For instance, a beverages sponsor with a physical conference networking lounge alignment can use their product to promote socially distant one-on-one interactions. While a sponsor with a more robust technology focus can pair their service with an online networking “happy hour.”
If you give these two partners their unique marketing content, they will promote two different messages that will be advantageous to your event.
6. Give Speakers Space On Your Event Page
An impressive speaker lineup consistently draws large crowds to events. After all, the speaker sessions are why most participants attend events. This makes displaying your speakers a fantastic strategy to get more attendees to your event. To provide context, add precise images and credentials.
The photographs also give your landing page an attractive feature and make it more engaging, which is a bonus.
7. Start Engaging On Social Media
Social media gives you a direct line of communication with your audience that is frequently two-way. Increase your social media promotion to put your event front and center to start profiting from this.
Post a couple of times weekly to add new information about your event. Share the schedule, speaker bios, and reviews from previous attendees. Emphasize the advantages of going, such as meeting people and networking with professionals in the field, as well as receiving event swag.
8. Email Marketing Is A Pied Piper
Create separate email lists for everyone who registered to attend in person and people who wrote online. So that everyone feels engaged, you can provide personalized messages in this manner. Additionally, you can determine which segment needs more advertising and adjust your pre-registration email marketing strategy accordingly.
To achieve brand continuity, keep in mind to create all emails in accordance with the design of your event website. This means that, as your event website, your email marketing design should feature event brand colors, typefaces, logos, and themes.
Once your templates are configured, ensure that the copy is kept straightforward. For example, save your branded registration or website landing page for rich information and attention-grabbing text.
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Wrapping Up!
Hosting a hybrid event holds its own challenges, and to ensure that you don’t get held up by such challenges, we put these ideas in this blog. Have a smooth experience at your forthcoming hybrid event!
