Recommended Tips for Website Promotion On Google
Organic promotion on Google has become a significant factor for promoting websites. Promoting relevant key phrases in your niche will generate a lot of traffic to your website which will ultimately lead to increased sales and revenue. To promote the site in the search engine in a high-quality way, you will have to invest in 3 key parameters: quality content, external links from authoritative sites and a healthy user experience. In addition to these parameters, you will have to increase in ranking over your competitors who also invest in promoting their website, so whoever is better among you will receive a higher ranking, so it is important to also follow the competitors to understand that they cannot be beaten. In this article, you will receive tips for organic promotion on Google that will help you leap forward in the search engine rankings.
Putting quality content on the site
In order for you to perform organic website promotion on Google, you will need to put in quality content. The content is one of the most important parameters, the ones that can make the difference. This will sometimes be the X factor that will allow you to leave dust to all your competitors. Those who do not consistently put quality content on the site may be ranked at the bottom of the search results, sometimes this can happen even if you do all the other promotion actions exactly as they should be done. As far as Google is concerned, content is one of the parameters that cannot be waived.
Inserting links to the site
Another parameter that can get you to where you want to be is the insertion of links to the site. You need to insert links from other quality websites into your website. The more sites (with an emphasis on high-quality ones) link to your site, the higher the ranking of the site is expected to increase at a dizzying pace. Much faster than you currently think. We’ll just emphasize again that the links should come from quality sites – ones that are highly ranked by Google.
Optimal browsing experience
Google, for its part, would like to send its surfers to the highest quality websites available. If your site is not of high enough quality, it will have a very difficult time reaching the first search results. In terms of website promotion on Google, the browsing experience should be an optimal browsing experience. For their part, surfers should enjoy browsing your website, and of course find what they are looking for. If the surfers find what they are looking for, they are expected to return to your site again in the foreseeable future. Google’s reputation is affected by the sites it ranks first and which are accessed by most surfers.
Improving site speed
The user experience of your website surfers is a significant factor in organic promotion. As part of the totality of the user experience is the site loading speed. If your site is heavy and loads slowly, surfers abandon even before the site is up and those who stay do not enjoy a comfortable browsing experience – which causes a high percentage of abandonment and a low conversion rate. There are several factors that slow down the loading of your site: low-quality site storage, media that weighs a lot, not using cache memory, not using a CDN, and more. To make sure that the loading speed is correct, check your website with the PageSpeed Insight and GTMetrix tools
Using schemas
Schema is one of the most powerful forms of SEO and its purpose is to explain to Google precisely what our page contains so that the page is crawled in a convenient, understandable and fast way. The content on your website is scanned by Google’s robots and displayed in the search results for surfers. But, with appropriate schema markup for pages and posts, your content will be indexed differently. According to the agreement you choose, Google will scan the page and the agreement explains to it what the meaning of the content is and what its style is – scientific content, normal post, video, etc. To start working with schemas, it is recommended to work with the Schema Pro SEO plugin where you can find the most popular schemas – schema for videos, schema for reviews (Rich Snippets), schema for articles, schema for guides and more.
Using Google Search Console
Google Search Console (Google Search Console) is a free Google service that helps you monitor your website’s appearances in the Google search engine. It is used to find and fix technical errors, send an XML sitemap, see external links coming to the site, solve problems with Web Vitals Core, send a Disavow Links file and more. Google Console can be used to draw conclusions on how to improve the ranking of words, analyze which pages and posts need to be optimized to increase CTR, fix problems with the sitemap and analyze which words generate the most traffic and external links.
Adding video content
Video type content on your site directly affects the SEO of the site. Google’s main goal in ranking websites according to phrases is to make available to surfers the content that is most relevant to them and video type content is seen as very relevant content. Accurate videos that provide value to the surfer will usually make him stay longer on the site, which shows Google that your site is relevant and therefore deserves a higher ranking. In addition, videos help drive more traffic, including how-to videos, product or software analysis videos, and product or service advocacy videos. The videos can be connected to the pages of your website with Schema Pro to make the page perfectly accessible to search engines. Beyond a significant improvement in the ranking of the organic promotion, videos are seen as content that converts more customers and ultimately, brings in more money for the business owner.
Opening a GMB account
Google My Business (Google My Business – GMB) is another free Google tool designed for advertising businesses on Google and allows you to open a business profile on Google, manage it and optimize the profile. After you have registered your business on Google, business profiles appear on Google Maps and in local search results. Adding a business profile to GMB is like adding another location on maps, Google will require the business name, location and category and once the location is approved by Google, your business card will be opened. A verified business profile on Google My Business helps your SEO ranking indirectly – your business profile points directly to your website, which increases relevant traffic, it helps Google understand that it is a website that is linked to a business, and therefore the ranking of the website increases and it presents reviews to surfers that help them get to know you before that they make a purchase or even enter the site.
Summary
We went over the important things that make your site more accessible for search engines and especially more accessible for surfers. Alongside sponsored promotion on Google, Facebook and other PPC platforms, the field of SEO is on the rise because website owners and top SEO agency are beginning to understand the importance of quality content for the customer and building a relationship and trust, thus significantly increasing their customer base. Follow the tips in this article to increase the amount of organic traffic and improve the ranking for the keywords that are suitable for your business.
