Shopify Theme Optimization For Mobile Users

November 10, 2022 Sahil

The heat of e-commerce is slowly getting into everyone’s life in 2020. As the number of mobile users started to grow it became quite vital than ever to get a mobile-friendly theme. There are several things that one can do to ensure the theme is well-optimized for mobile users. Here in the article let’s discuss them and more fun stuff regarding theme optimization for mobile users.

1. A responsive Shopify theme

Before optimizing the Shopify theme for mobile users ensure the Shopify theme is responsive. Then the theme can adjust automatically to suit the device screen size it’s viewed on. You could also test how responsive your theme is. To do it open them over a computer then make the browser window small. In case the content on the page alters itself when the window gets smaller, then the theme is responsive.

2. Optimise the User Interface

Your Shopify website user interface matters more especially when users land over the store to discover what’s better for them. Check if the website’s mobile view is as impressive as the web view.

Bad user Interfaces discourage visitors from proceeding to shop in the store. Here are the things that should be changed in the user interface:

Ensure the logo size is appropriate for the mobile view where the icons over the footer & header should be visible at the place.
Small fonts irritate readers while reading and can drop the user’s interest. Ensure the font size is between 14 & 16 pixels that are simple to see.
CTA buttons have a crucial role in improving sales. So, make CTA buttons bigger and more focused.
Use small-sized and compressed images rather than bulky images which make sure of speed loading.

3. Add Easy-Checkout Options

Another thing that improves the mobile experience for the Shopify store is intuitive ‘easy-checkout’ tools. The more simple you make it for the consumers to purchase your products the more they can buy from you.

Ensure the checkout process is perfectly optimized for mobile users. So, a streamlined checkout process doesn’t need several fields or steps for data. A merchant can also add features such as Android pay or Apple Pay Pay to make the payment simple for mobile users to finish

Here are the popular Shopify easy-checkout apps:

Shop Pay is developed and owned by Shopify. Shop Pay is a fantastic one-click payment option that offers payment details for shorter purchases. That lets you offer many ways for the consumers to pay.
Amazon Pay enables users to utilise similar payment information saved with the Amazon account. It lets people purchase from you through voice and more apps such as Alexa.

One big mistake that most eCommerce owners make is sending consumers to the 3rd party and external payment gateway. The difficulty with these is it makes experience disjointed which might instruct them to order abandonment entirely.

4. Minimise the intention of the text

In contrast to desktop browsers, mobile users have a more finite room to interact with your product’s different selling proposition. That persuades visitors to make buying decisions.

To make sure the decision-making process is not over confused for the users. Try to limit the text amount on the product pages to absolute necessities. That means minimising copy to add product price, product name, call to action, and variant option.

Do you have extra data which is very necessary, protect it from the permanent perspective by using collapsible menus? Not only this process enhances the “window shopping” experience of the user. Yet, also it permits users to concentrate attention on vital page elements such as product photography.

How to choose the right mobile-optimized Shopify theme for your store?

Are your shoppers utilizing mobile devices to buy services & goods? Then ensure your Shopify store is well optimized for those users to grow higher. There are many mobile-optimized Shopify themes accessible that could make sure your store looks best on every device.

While picking a mobile-optimized Shopify theme, you have to keep a few things in mind.

Firstly, consider what overall layout & design of the theme you need.
Does the theme look great on both desktop & mobile devices?
Is the website layout simple to navigate over a small screen?
Also, think about how well the chosen theme integrates Shopify’s in-built features
Can you add products and handle inventory easily?
Is the payment & checkout process simple to use over mobile devices?
What types of updates & support does the theme offer?
Are the themes responsive to the issues and customer queries?
Do the themes release newer versions of the theme along with new features & bug fixes?

Things that you should look at while optimizing a theme for mobile

Are you planning to make the Shopify theme mobile-friendly, there are a few potential hazards that are involved in this process.

Firstly, in case you aren’t familiar with designing or coding for mobile devices, you can end up experiencing more pain than good. It’s vital to ensure your mobile design is simple and user-friendly to navigate. You might also end up missing many consumers.
Make sure to test the mobile design fully before going live. So, that way one can catch any potential risks. And ensure everything is working perfectly as it should.
Another fact that mobile users often look for is simple and quick access to the data. So, make sure search bars and menus are accessible easily. That makes content simple to read. You could utilize large font sizes with contrasting colors that ensure content is simple to read over a small screen.

A Shopify agency can identify potential red flags that can be avoided while optimizing your Shopify theme for mobile users.

Hope you found the answer that you are looking at. Finally, all we could say is that ensure the Shopify theme is mobile-friendly. So, your store can be accessible to the thriving volume of the mobile users