How to Make Perfect Slide Deck Presentation

There are various ways for organizations to reach potential partners, investors, and consumers in the corporate world. Commonly used methods include outings, in-person meetings, business tours, and video conferences. The main objective is to provide the other party with an insight into what you are offering. Along with presenting a convincing reason for why they should invest money and time into your idea.

A slide deck is another name for a pitch deck, or the presentation offered initially in such circumstances. It is the first visual representation of your offer that an investor gets to see. Due to the importance of its position, getting it exactly right should be your top priority. Our professional writers at 7dollaressay have created this guide to help you along every step of the way.

1. Focus on your story

The slides must be based on the story you want to tell. Focus on the primary message you want to convey and create points to support it. Think of an attention-grabbing line relevant to your offer and proceed to weave your tale around it.

Outline an introduction, middle, and conclusion for your presentation. It is vital to practice beforehand so you can time every part of your content just right. This step comes even before you start crafting the slides themselves. As they should serve as sources supporting your story and not as mere captions.

2. Consistency is essential

The overall design of the presentation depends on imagery, color palette, and typography. This stage becomes easier if your company already has a style guide to take reference from. Otherwise, you will need to start from scratch. But that is good as well as it provides you the opportunity to explore your own business more deeply.

Observe the niche your business falls into and which font will suit its nature the best. For instance, a fashion store can be represented much better with an elegant and sophisticated typeface. The colors and images you use can follow the same aesthetic. However, the key is to stick to the same vibe throughout your presentation.

3. Develop transitional templates

Linked to the previous tip, if consistency is taken to the extreme, it can become monotonous. Which can predict trouble for something as significant as a first impression. Be cautious of this point and spice up your slides where it is possible. It does not have to be major things. Like presenting key points using a lighter text on a dark background, just little things can make all the difference.

4. Avoid repetitive material

It is best not to include text in your slides that you are already going to speak out loud. Your goal is to create an enhanced listening experience for your audience. It would be a waste of time if they have to read the same content that you are talking about. If you have to add text, then use it in form of bullet points. And present them on separate slides.

5. Imagery is important

Accurately placed photos help immensely in getting your point across. They allow the audience to create a connection with your presentation. But refrain from filling your slides chock full of pictures.

The included images should not be forced or just there for the sake of vibrancy. They should be added when a point needs to strike home. Each visual you use must be there to make a statement.

6. Rule of three

Three is said to be the magic numeral for when it comes to our mind’s capacity to grab information. You can use this power of three when crafting your slides. It can be anything from three key features, stats, or terms best summing up your user experience. It is brief enough to keep people interested and yet not so much that it looks incomplete.

7. Avoid distractions

Your transitions between slides must not be over-embellished. For example, dissolving or flipping to the next slide does not make it look very professional. It is better to not resort to them at all during a brief representation. But if it is necessary to add them then be as subtle as possible. Make sure to use the same typeface that you are using in the rest of the presentation.

8. Duplicate and mask

This is a more appealing way to emphasize a point without thick obvious arrows. Fading each element enables you to smoothly go from one part to another. It also gives a touch of mystery to your presentation.

The first thing you need to do is duplicate the content. Then slide down the image’s transparency until it is below 100. Duplicate the image with the second appearing above the original one. Then slide the transparency back to a 100.

Final word

It is natural to feel the pressure intensify as the day of presenting draws nearer. But following our guidelines will help you create a presentation that has greater chances of pleasing the crowd. Give yourself room to be creative but do not ignore the standard parameters necessary for a professional pitch.

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