Strategies That Helps You To Simplify Your Online Review Game!!

Table of content

Introduction

• What is Online Review Management
• Strategies to Implement
  • Spend time to check Reviews
  • Get organized
  • Create Fresh Content
  • Have Social Media Strategy

• Tools to Use
  • Google Alert
  • IFTTT
  • Mention
• Takeaway

Even a few years back businesses did not realize the power of online reviews. But as the competition is becoming fierce and people have become tech-savvy than before,  online reviews are getting attention.

Before this digital era, word of mouth was known as the best marketing strategy. One happy customer drags ten other customers to the business.

Word of mouth has ventured as online reviews in today’s scenario. The majority of the people are checking and relying on the available online feedback. A positive testimonial can send a flow of inbound leads whereas a negative one will tarnish your brand image.

Often it becomes a tedious job for a brand to manage that plenty of reviews, especially for those who don’t have prior experience in review management and digital marketing. In that case, opt for the best online reputation management services. Their experts will handle the situation professionally.

Before hiring a professional it is advisable to educate yourself a bit about what review management is and helpful strategies. Let’s dive deep into it.

What is Online Review Management?

Online review management services help your business to collect, manage and respond to online feedback. The target is to show your shiny part to your customer.

With these tactics, you can appreciate your positive reviewer, show gratitude to your happy customer, handle your hater and get insight into your companies goodwill in the market.

Strategies to Implement

Monitoring and managing review can be a time-consuming process. You might miss a chance to reply to your loyal customers. So the entire review management process needs a proper strategy that gives the desired outcome. Here we have collected few winning strategies for you, let’s see what are they-

• Spend time to check Reviews
• Get organized
• Create Fresh Content
• Have Social Media Strategy

Knowing them superficially won’t give you a satisfactory result. Here are all the details for you-

Spend Time to check Reviews

Depending on your business’s size and nature, you may need to spend few minutes to an hour monitoring your review. Do that daily to point out any new comments that pop up that need to respond or addressed.

Review management is something that can get pile up or you may feel daunting to write comments for negative reviews. In such cases hire an Online reputation repair expert who can take all the responsibility.

Get organized

People are reviewing your brand on so many sites, how will you manage to answer them if you are not organized?

So create a  separate folder, separate the emails that might have data from Google My Business or your social media reports and other review details.

Book mark important details. This way you can keep things organized and secure.

Create Fresh Content

Create a fresh batch of contents and keep your audience up to date. You can create content on Frequently asked questions or helpful topics. while you are brainstorming those ideas, choose such topic that are relevant but rarely discussed.

Focus on creating positive touchpoints so that your audience builds trust on you. 

Have Social Media Strategy

Use social media to maintain your brand’s reputation. Building social media presence takes time but worth it. Initially start with two or three social media channels, register for more as you grow.

Highlight your positive feedback on social media, ask your loyal customers to share it. Be prompt with your DM, messages, and comments.don’t delete or avoid negative feedback, rather handle it delicately.

Tools To Be Used

You want your reviews to be handled with care, but it may not always possible for you to manage such a hefty amount of work. Lucky you, technology has good news for you! Here we will inform you about few tools that will make your life easy. Here you go-

Google Alert

IFTTT

Mention

Google Alert- use this tool to set your business name or product name as an alert. You will get an email from Google if anyone mention that name on the web. This is a free tool from Google. As this tools s does not show you the new review, use it only for mention.

IFTTT– If This Then That (IFTTT) is a free tool that connects apps that might not traditionally linked. Take advantage of this tool, when you want to send automatic email, posting automatic tweets, etc.

Mention- It is a paid tool that has a great dashboards.  You receive alert when anyone mention about your business. It makes your reputation management a breeze. 

Takeaway:

Feedback or reviews are the stepping of online business success. The best rated website shows loyalty in the market. Dedicate a considerable amount of time daily for managing your review. You can seek help of professionals.