Tips To Design & Build Bespoke Exhibition Stand For Success

The design of your trade booth can make or break success during the trade show. It is imperative to design an exhibition stand with a WOW factor. The trade show attendees will make their decision on the visual appeal of your trade booth. The trade show attendees or your targeted customers will not prefer your stand if they do not find anything interesting in your exhibition stand display.

 

Therefore, the first impression really matters in the exhibition industry. If you do not want to lose your potential customers, then you should design & build bespoke custom exhibition stands.

 

Find some tips and tricks that are mentioned below to design a professional and outstanding exhibition stand to capture the attention of your audience:

 

• Maintain Simple Design

 

Your exhibition stand should be simple and attractive. According to the survey, minimalist and creative exhibition stand design can help in increasing the volume of booth visitors.

 

When the trade show attendees approach your booth, it should be easy for them to understand your booth design. You should not create a hazard by displaying too many items inside your booth or on your graphic display. Always keep in mind that less is more.

 

• Choose Right Exhibition Stand

 

Well, there are various types of exhibition stand displays available in the market. But, you should choose the right one as per your need, requirements, and budget. If you want to get a high return on investment and create a good impression on your customers, then design bespoke exhibition stands.

 

You should choose an effective, versatile, and attractive exhibition display system. You can contact professionals to choose the right exhibition display stand.

 

• Design High Booth

 

You should take advantage of the high ceiling in your exhibition venue. The available space for an exhibition stand on the exhibition floor is limited. Therefore, you should leverage heights and try to gain the attention of your targeted customers by designing eye-catching high trade booths.

 

You can hang banners and signage on your tall custom exhibition stands. These kinds of booths are easily recognizable from a distance. You can use height to display your brand name and help in spreading brand awareness.

 

• Make Use Of Lighting Fixtures

 

You should always install lighting fixtures, whether you are going to participate in indoor or outdoor events. You should install good lighting fixtures that can help in highlighting your brand. The lighting fixtures can help in drawing the attention of trade show attendees to the main section of your booth.

 

Also, it lets your booth visitors easily see all your products. Indoor exhibition halls are dark and usually lack proper lighting. Thus, the lighting fixtures installed in your bespoke display stands will help your targeted customers to see your booth display and products without any problem.

 

• Carefully Display Your Message

 

You should make sure that your marketing message is properly displayed on your exhibition stand display. It is important that your messages should be clear, and your targeted customers can easily read all messages. If you display the marketing message at the bottom section of your exhibition stand, then it may not be easily read by trade show attendees.

 

Thus, the trade show attendees will miss your marketing message. You should follow the rules for message display so that all trade show attendees can clearly read your marketing message.

 

• Corporate Branding

 

The exhibition stand design should be designed to build in such a way that they incorporate your brand values. The exhibition stands that display your brand identity is memorable. Also, these kinds of exhibition stands get a huge volume of booth visitors. You should display brand identity on graphics, giveaways, literature, etc.

 

Make sure you consider your website design while designing your booth. Take your website design into consideration. The brand identity displayed on the website should match the brand identity displayed on the exhibition stand.

 

• Install Audio Visual Gadgets

 

You should install interesting audiovisual devices in your exhibition display stands. It is one of the perfect ways to create a memorable experience of booth visitors. The audiovisual gadgets will help in engaging your booth visitors for a long time.

 

Moreover, you can use audiovisual devices to display interesting videos of your brand. You should install a large display screen and display dynamic images.

 

• Optimum Utilization Of Graphics

 

You should wisely design your exhibition display graphics. Make sure that you do not overdo it. The graphic exhibition display should contain alluring images or your brand, product, or services.

 

You can take the help of a renowned designer for your booth graphics. The graphic display plays a vital role in spreading your brand message to the trade show attendees. Therefore, you should pay more attention to them.