Top 8 Digital Marketing Certification Courses for a Better Career

June 15, 2021 ReachingWorld

With the technological wave riding high on success, digital marketing has become a ubiquitous part of every industry. At present, there is a huge demand-supply gap in the field of digital marketing, with millions of jobs but fewer candidates. As digital marketing becomes the hot-seat of several fulfilling job opportunities, this is the right time to brush up on your skills.

Also, the realm of digital marketing is ever-evolving. So, even as a professional in the field, you must stay updated with the relevant trends and technologies. This is where online Digital Marketing courses come in to fill in the talent gap to a substantial extent. With several renowned universities offering training programs online, you can now earn a diploma in Digital Marketing right from the comfort of your home. More flexible and less expensive, a good diploma course can help you master new skills and brush up your knowledge.

On that note, here is a compilation of the top 8 digital marketing courses offered in 2021. Read on to know more about details and certifications.

The Complete Digital Marketing Course – 12 Courses in 1 (Udemy)

With a rating of 4.4, this course from Udemyhas been a best-selling certification for digital marketing for three years in a row. The course is for beginners, but suitable for professionals as well. You getround-the-clock video content on-demand along with access to quiz-lets, assignments, and more. Try this interactive course to build your expertise as an online or affiliate marketer.

The course comprises 12 modules –

Market Research
WordPress
Email Marketing
Copywriting
SEO (Search Engine Optimisation)
YouTube Marketing
Social Media Marketing
LinkedIn Marketing
App Marketing
Google Adwords
Facebook Ads
Google Analytics

Digital Marketing Specialization by University of Illinois (Coursera)

This training program is available on Coursera and is offered as a part of iMBA under the University of Illinois. Suited best for beginners, the course focuses on the new digital marketing environment, treading into SEO, digital marketing analytics, social media marketing, and the likes. You will get to learn about the foundation of digital marketing and acquire concepts for digital creation.

This specialization is for 8 months, with classes of 5 hours every week. The course consists of 7 modules, which are:

Marketing in a Digital World
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
Digital Media and Marketing Principles
Digital Media and Marketing Strategies
Marketing in an Analog World
Digital Marketing Capstone
Essay Writer

The program is known for being highly interactive, with study material including mainly video lectures, case studies, and interviews.

Digital Marketing Masterclass – 23 Courses in 1 (Udemy)

This Udemy course has a rating of 4.4 and stretches over 32 hours, including interactive study material like video lectures, articles written by leaders in the field. If you are looking for a course that delves deep into every aspectof digital marketing – from email marketing to content marketing–this is the best option. Youwill get to learn better about concepts from real-world case studies and projects.

Some of the topics that the course consists of are:

Branding your business
Content and Paid marketing
Search Engine Optimization
Blogging and Copyrighting
Video marketing and YouTube
Facebook and Google Ads

Although the course was initially designed for beginners, entrepreneurs and business owners can gain a lotfrom this course.

Become a Digital Marketer Nanodegree Program (Udacity)

Available on Udacity, this Nanodegree program offers a 360-degree understanding of the entire ecosystem of digital marketing. The study material includes several real-world projects, for which students have to run live campaigns on some of the most used marketing platforms.

The course expands over 9 modules, which are:

Marketing Fundamentals
Content Strategy
Social Media
Social Media Advertising with Facebook
Search Engine Optimization
Search Engine Marketing
Display Advertising
Email Marketing
Metrics with Google Analytics

This course is tailored for you if you want to learn to develop content for your target audience or manage a brand’s social media presence. The course is for 3 months, with classes of 10 hours per week covering live Q&A sessions, forums, and more.

Social Media Marketing Specialization by NorthWestern (Coursera)

This particular certification is available on Coursera and is offered by NorthWestern. The course specializes in social media marketing, giving the learners a chance to become experts in the social markets. You will learn how to expand your online audience, manage social strategies and establish a social brand. You will also learn about the social analytics tools to use and build a complete social media marketing strategy. The study material includes interactive quizzes, exercises and practice exams.

Even if you are not from a marketing background, you can enroll for this course to understand how to leverage social media platforms to achieve business goals. The course duration is 5 months, with classes of 2 to 4 hours per week.

Digital Marketing Strategies by Kellogg School of Management

Offered by the Kellogg School of Management, this course is a high-level one suitable for marketing professionals, managers, and strategists. You will get an overall perspective of the modern marketing process, focusing on the use of automation foragile marketing practices and the application of data mining, analytics and AI in marketing activities.

The program comprises 8 modules, covering the following topics:

A Framework for Marketing in a Digital World
Marketing Automation and Artificial Intelligence in Marketing
Customer Segmentation and Behavioural Marketing
Understand Customers and Generating Insights
The Customer Journey and Content Strategy
Accelerating Marketing Execution through Agile Marketing
Brand Storytelling in a Digital World
Marketing Attribution, Testing, and Experimentation

The course is suitable for a wide range of sectors –manufacturing, retail, hospitality, telecommunications, technology, global shipping, automotive, and others. The duration is of 2 months, with classes of 4 to 6 hours per week.

Free Digital Marketing Courses (LinkedIn Learning – Lynda)

The best part about this course offered by LinkedIn Learning is that you can avail material for free in the first month. Moreover, you can learn at your own sweet pace because the course supports flexible learning.

The classes include short introductory courses covering different aspects of online marketing, like:

Content Marketing
Search Engine Optimization
Web Analytics
Brand Marketing
Social Media Marketing on Facebook
Twitter, LinkedIn, and Instagram
Email Marketing
Product Marketing

With a high rating of 4.5, these courses are perfect if you are looking for something to start acquiring advance digital marketing skills.

Digital Marketing Masterclass(Udemy)

Available on Udemy, this course is best suited for bloggers, small business owners, and social media influencers who want to increase traffic and drive more sales. Enrol with this course if you want to learn more about social media marketing, copywriting and video marketing.

The course also covers other aspects of digital marketing, such as SEO, SEM, PR, Facebook and Instagram marketing. The study material comprises 200 lectures along with video content of 26.5 hours. You also get access to 154 downloadable resources anytime you want.

Understand how to use growth marketing and traction channels to locate prospective customers using modern marketing channels with this course that has an overall rating of 4.3.

Parting thoughts,

Did you know that the average salaries of digital marketers range from $73,000 to $114,000? If you want to make it big in the industry, this is the right time to grab the opportunity.

Make the best use of your free time as you sit confined within the walls of your home due to the raging pandemic. Go through the best digital marketing courses enlisted above and zero down on one to learn more about digital marketing or stay up-to-date in the field. Each of the above online certifications is offered by professionals in the form of tailor-made modules.

All the best!

Author Bio: Clara Smith is a digital marketer guru hailing from California, the US. She is also associated with the online brand Allessaywriter.com as the social marketing manager. Clara loves to read and watch movies in her free time.