Types and Principle of Graphic Design

GRAPHIC DESIGN

An art and creative visual form of conveying messages and ideas to the world. It is also known as communication design, graphic designers bring life to basic ideas, it helps the company to sell products, make brand identity, convey messages or promote themselves, they create graphics through software to interact with the users. Graphics are used everywhere book covers, magazines, advertisements, logos, websites. At least 10% of conversion comes from graphic and visual content on a website using a professional graphic design software is important as they provide many different tools, as designer one should have at least a few programs at their high level and they should even know which one is best for what kind of design, plus graphic designer should always keep themselves update about all the latest design launched.

TYPES OF GRAPHIC DESIGN

Graphic designs help in functioning, communication and understanding to the customers, graphic designs show the professionalism of the organization, it even helps build aesthetic vibes of the website.

1. User identity graphic design

Every story needs a visual design to have an impact on people, and everyone has a story. Graphic designing can help give those unsaid stories the voice it needs. After brainstorming with the organization the designer gives the visuals to their story to deliver it to their audience.

2. Marketing and advertising graphic design

Advertisements you see everyday and everywhere be it in your television or online videos or banners or even newspaper and sometimes few of those catches our eyes why? Because of those graphics. You can join Graphic Design Institute in Vadodara or wherever you live. Due to huge competition in the market of graphics, the designers brainstorm days to come up with an idea and people don’t even realize it cause it lasts just seconds.

3. User interface graphic design

User interface is important as the user will only stay on the page if they’ll like it enough to stay, they work according to their size, placements and click buttons on the websites.

4. Publication graphic design

Publication graphic designer works for books, magazines, newspapers, articles they need to understand the layout, lines, formal yet attractive way of presenting things

5. Packaging graphic design

Packaging of products matters the most, as that is the face of your product when it reaches your customer, the designers need to understand the industrial and manufacturer and printing designs to design according to trend and need of buyers to retain them.

6. Motion graphic design

With animation becoming a booming industry the graphic designers these days work on motion graphics, mostly for television and movies the motion graphics plays a vital role.

7. Set prop design

An out of the place designed character or a costume can dull the whole scene, the prp designers work hard on every crucial point to design graphic props according to the need.

PRINCIPLES OF GRAPHIC DESIGN

Principles are the set of rules the graphic designer should follow to create a right graphic design for the organization or the one they are creating graphics for, the principles teaches how to use elements.

• Line

Lines help the user and viewer to get a navigation of the page, lines can be straight, curved, thin, short, thick or long.

• Color

Color is what attracts the viewer the most, using the right colors can do wonders to your web page, using colors in background or even element can give your page an aesthetic vibe which can help you leave a great impact on your viewer.

• Shape

Shapes are nothing but combinations of a few lines, using at least one shape can give your designs an appealing look.

• Space

A good designer knows how important it is to have white/ negative spaces to make the website human readable and attractive.

• Texture

Textures are replacing solid backgrounds, they help creating 3 dimensional appearances.

• Typography

Graphic designers while using texts need to understand the usage of text as they should know what text looks and says, good typography creates a visual hierarchy and helps setting the right tone.

• Scale

Using the right scale, size of objects and elements can create a huge impactful website, with right scaling the designers can create focal areas.

• Balance

Balanced color, texture, elements and shapes can play the most important role in your website, unbalanced website can send your viewer to competitors website

• Harmony

Adding random elements and shapes and colors won’t work for your website, using these complementing each other can only help you have a great website

REASONS TO BECOME GRAPHIC DESIGN

Graphic designers need to be flexible, as they might get clients who are full of visions no matter what they suggest they are adamant about their own ideas. Designers need to be technical experts while designing and should keep them updated with the latest trends, creativity of graphic designers is the main aspect of the designer. As long as you can create new things there is no going back.

1. Get paid for being creative
2. You get a chance to create a difference
3. You can work from anywhere and anytime
4. You can be your own boss
5. You get variety of opportunities
6. Get onboard with digital
7. You can give face to emotions and actions of people
8. You can never get bored of graphic designing
9. You can actually have fun while working

JOB DESCRIPTION OF GRAPHIC DESIGNER

The graphic designer is responsible for conceptualizing the visuals, creating images and layouts and testing graphics on various media. They are required to understand the study design brief and find the requirement, prepare rough drafts and present ideas and use appropriate colors and themes according to the organization. They work with copywriters and creative directors to create a proper design. They should have a creative eye for designs, excellent communication skills. Should work methodically and able to meet deadlines.