WAYS TO BOOST INSTAGRAM ENGAGEMENT WITH REELS

Use Native Reels Tools to Create Your Content

You can use Reels’ editing tools, music, and visual effects to make your videos stand out. Instagram also recommends that you use them. In true Instagram fashion, once a new feature is released, they want you to use it and will boost your exposure if you frequently use that feature and the tools on the app related to that feature. To maximize your reach, try recording, editing, and adding effects to your Instagram reels within the app rather than uploading a video you’ve recorded elsewhere.

Pull Viewers in Immediately

The first few seconds of your Instagram reel, like the first few seconds of video content on other channels, are crucial. You want to do or say something that immediately draws the viewer in and entices them to watch more. This could be a flashing text or a sticker on the top edge. It could be the first words that come out of your mouth. You could even be telling them to stop.

Use Creative Edits and Transitions in Your Reels to Keep Viewers Engaged

You may believe that 15 seconds is sufficient time for anyone to watch a video from beginning to end, but humans have demonstrated that 15 seconds can sometimes be too much time to invest in a boring video. Add some interesting edits and creative transitions to keep viewers’ eyes engaged on your reel to keep them watching longer.

To create a cut, an edit can be as simple as pausing and restarting the recording. A cut is a quick but noticeable transition from one scene to the next. It can be used to reposition yourself in front of the camera, record from a different angle, or zoom in on yourself or your subject. It does so in an abrupt manner, causing the eye to jump a little. This slight jump helps keep viewers’ attention on the video, which keeps them watching for longer.

Leverage Q&As in Your Instagram Reels

Nothing beats the brainpower of your own community when it comes to coming up with content ideas. Using Instagram reels to answer questions is an excellent way to keep viewers interested and keep them coming back for more. End one of your reels with a call to action (CTA) for people to leave additional questions in the comments, and you’ll have an endless supply of content ideas.

Simply take a commenter’s question and use it to create content for your next Instagram reel. This strategy will provide you with a series of semi-related content. And it will keep your audience returning for more because they want to see their questions answered. The more you answer, the more questions you’ll receive.

Deliver CTAs to Drive Taps

Reels are also an excellent way to provide useful tips and advice on almost any subject. However, once you’ve provided that advice, viewers usually want to know where they can get more. Including a call to action (CTA) in your Instagram reel to direct viewers to where they can get more information will help you increase engagement on your content.

 Tell a Complete Story

Fifteen seconds may not seem like a long time, but you’d be surprised how much you can say in that short amount of time. As you may know, storytelling is one of the most important aspects of any social media marketing strategy, regardless of the platform, and Instagram Reels is no exception. As a result, ensure that your Instagram reel tells a complete story.

Spotlight or Shout-Out Your Community

Using your reels to talk about the people you want to engage with MAC is one of the quickest ways to get people talking to you. (@MACbeauty) accomplishes this by reframing Instagram reels from followers who have tagged them or used their hashtag in their reel. People enjoy being noticed, especially by brands and influencers who appear distant. It feels good and valuable to have those brands and influencers not only notice us but also shout us out on their platforms. As a result, we frequently return to those brands and continue to engage with them, commenting on more of their posts, sharing more of their stories, and spending more time on the platform overall.

Create a Custom Reels Thumbnail to Drive Views From the Feed

When you make a new Instagram reel, you can select a thumbnail—the still image that will appear on your profile. You have the option of selecting a frame from your video or uploading a custom image. You can create a cohesive, branded look for your Instagram reels on your profile by creating a title template in your favorite graphics editing program.

Please keep in mind that the thumbnails for your reels will not be visible in the Explore feed. Custom thumbnails, on the other hand, will make it easier for people viewing your Instagram profile to find videos of interest, find answers to questions they may have, and get a sense of the type of content you post, all without having to scroll through all of your reels.

Respond to Your Audience

Of course, a conversation cannot be one-sided. If your viewers leave comments on your Instagram reels, you must respond as soon as possible to keep the conversation going. As your Instagram following grows, your ability to respond to every single comment will dwindle. However, while you have the time, go through the comments and respond to any form of viewers as often as you can without putting too much pressure on yourself. Such as market insights and in-depth training on various types of Digital Marketing. Join our academy to learn from industry professionals.