What Is Instagram Hashtag Slideshow And Its Relevance For Events

In today’s times, brands are yearning for novel marketing strategies. They are trying and testing new ways to boost their growth and rise as a bigger brand, and while they are forming new marketing strategies, hosting events remain the top and most functional marketing strategy of all time.

Be it any industry – B2B or B2C- events are a vital source of gaining traction. Events can bring about a lot of brand engagement, especially if they are planned well with set goals, big sponsors, engagement arrangements and a bold social media presence. For every event that takes place, there is a successful outcome. It could be in terms of engagement, exposure or monetary.

With so many expectations from events, having flawless event arrangements is crucial to leave no loose ends. To host a perfect event, brands must look after every aspect of event management. There are many tools and techniques to achieve event goals, and one such technique is to display an Instagram hashtag slideshow.

But what is an Instagram slide show, and why is it relevant for a successful event?

Continue reading to know more.

What Is Instagram Hashtag Slideshow?

As the name suggests, an Instagram hashtag slideshow is a slideshow of content collected from an Instagram hashtag. It is displayed on any digital screen and is popular at events. Brands can display a feed of user-generated content through the brand’s unique hashtags and create an engaging slideshow.

It works great during brand events and runs in real-time, so whenever a new post is added to the hashtag, it is automatically added to the slideshow. You can display Instagram hashtag slideshow at various events like conferences, product launch events, seminars, parties and even weddings!

Instagram hashtag slideshows are extremely valuable in gaining audience attention and are also a popular trend among event organizers. So let us give you an understanding of their relevance and how you can use Instagram slideshows.

Relevance Of Instagram Hashtag Slideshow

Instagram is one of the most popular social platforms and has a huge number of active users. It is a highly visual channel with different types of media-sharing features like reels, posts, and stories, and it is all about sharing media (images and videos).

Instagram is so popular that almost 100 million photos are uploaded every day and is looked up by brands for many reasons, but a major reason being Instagram is extremely hashtag friendly and hashtagged content on Instagram gets easily discovered. Hashtags also make it easier to gather valuable user-generated content.

With such a high amount of user-generated content being posted daily by individuals and brands, it is only fair that this content is used in more ways than one.

This is where brands can rely on Instagram hashtag slideshows to make their events more inclusive and trendy.

How Can You Create Instagram Hashtag Slideshows, And Where Can You Use Them?

There are several powerful and smart social media aggregation tools that allow you to fetch content from Instagram through hashtags, user handles, user mentions and stories and let you create compelling slideshows for events.

These social media aggregation tools come with many exciting features that enable you to customize and moderate content according to their brand tone.

You can use Instagram hashtag slideshows at a variety of events. Here’s a listicle to help you better understand their functionality.

Product Launches & Brand Events

Instagram is the ideal platform to begin the promotions of any upcoming product of your brand. Audiences love to look at any new products visually before they make up their mind to invest in them.

When it comes to product launch events and brand events, an Instagram hashtag slideshow is the perfect way to create a display – moderated and curated especially for the product as it gives the product the limelight it deserves and also works great in creating a buzz.

Conferences & Seminars

Conferences and business seminars are extremely important for brands. They are tedious events that are vital for any brand as they usually involve important members of the board, CEOs, sponsors and other businesses as guests or visitors that provide value to your brand as a whole.

Conferences tend to get monotonous, but event hosts are coming up with effective ideas to make business events interesting using social media aggregator tools.

Hosts are creating attractive Instagram hashtag slideshow of social media posts, user-generated content, sponsor’s posts and more engaging data from social media and displaying them on screens.

Finals Thoughts

In this blog, we have discussed the growing value of Instagram as a social media channel and its value as a hashtag-friendly platform.

Instagram hashtag slideshows are the next big thing in the event industry, and with all these benefits, it makes sense to use them for the mentioned event types.