What Is Live Shopping and How It Is Beneficial?

Live Shopping is a new commerce technology that leverages live video streaming to bridge buyers and sellers in real-time.

Online shopping has become progressively convenient for shoppers, but the digital space is missing the engagement factor which makes it hard for buyers to gain customers’ trust. This made live shopping gain popularity and become one of the hottest trends in 2021.

There is no exact date of when Live Shopping started but it definitely took off quickly in 2019. With the introduction of live media streaming and influencer marketing, people started watching celebrities and influencers live, showcasing products and talking to them all in real-time. This revolution began in China, where mobile usage habits have made it easier for eCommerce brands to adapt to switch to live shopping. Soon enough this technology started inching into the western world.

One of the key factors in adopting live streaming shopping for the Chinese was the restrictions caused by the pandemic. Furthermore, the lockdown also increased internet consumption and adoption, with leading areas of online Shopping. As per a report by Qin An, 265 million Chinese internet users buy goods via live streams starting 2020. What’s most fascinating is that this figure contributes to 47% of the total stream-viewing audience.

Benefits of Live Online Shopping

The benefits of live online shopping are immense and every industry is jumping on this technology. Live shopping can indeed be an incredible platform to boost both your content and your brand. When you craft an improved remote experience that keeps your customers engaged and entertained they stick with you for long. Here are some of the benefits of leveraging a live shopping solution.

Access to a Wider Audience

For your live stream show, your audience will be able to join by simply connecting to the internet, there is no limit to the locations from which they can connect. This makes it super convenient for customers to shop from your live shop without having to leave their homes or workplace. Video commerce matches the global appeal of e-commerce. Since your buyers can buy your products from anywhere in the world, they should be able to be a part of your shopping shows from anywhere in the world.

Improves Customer Experience

A host that can be an influencer, brand advocate, or employee can act as a customer service representative of your brand. They can demonstrate products, showcase their application in real-time and can discuss how the product works in their daily lives, and answer customers’ queries. They can also compare different products, and talk about the advantages and disadvantages of each.

Brand Loyalty

By hosting live sessions and collaborating with influencer create long-term brand loyalty as shoppers connect more and more with individuals selling products. Live shopping thus offers humanization and personalization that drives brand loyalty.

Increase in Conversion Rate

When there is increased customer engagement and retention, audiences will stay in your live shopping show long enough for them to be converted into actual sales. Hence Live streaming shopping can be a one-stop solution for you to build your brand and drive sales effectively.

Effective Marketing Tool

Live stream e-commerce is an effective marketing tool for any business. Also, there’s no need to invest in high-quality cameras or expensive editing tools as customers seek pleasure in unfiltered content. Furthermore marketing your live shopping show over other marketing channels also known as simulcasting can help you reach a more customer base.

Wrapping Up

Livestream e-commerce services will help you to sell your products while connecting with your customers in real-time. This will leave an indelible impression on your customers which will increase your ability to convert engagement to actual sales.

Using a live streaming solution like the one offered by Channelize.io to reach your audience will completely elevate your business. It will also send a clear message to your prospects that you are innovative and are employing the latest technology to meet their needs.

Here are some use cases that you can achieve with our Live stream shopping solution

Product unboxing sessions
Answering shoppers queries in real-time
Launching new products and running flash sales
Giving behind the scene look at company culture
Hosting makeup tutorials
Streaming complementary content
Conducting morning yoga sessions
Collaborating with the brand ambassadors

You can write to us at info@channelize.io to discuss further.