Why People Are so Obsessed With White Yeezy Shoes?

When Kayne West announced his much-anticipated collaboration with the global giant Adidas in 2015, the public response showed the height of the craze for them. Even after five years now, the craze for White Yeezy Shoes has not faded a tiny bit. The context for this lies in the marketing Kayne have applied throughout. To put it into perspective, GQ magazine had called the Yeezy 350 boost the “most influential sneakers of 2016”. Famous fashion magazines claim these sneakers have a weird look, but they spread like fire. 

Best for high-level athletes

The White Yeezy Shoes are appropriate for professional athletes as well as fashionistas. The built quality of the shoes can resist extreme workout sessions too. The design of the shoes makes jumping, fast running, throwing activities very smooth and efficient for the wearer. The durability of these shoes is impeccable. The shoes consist of carbon fiber in their design which enables the soles to absorb hit from the ground. These shoes can rebound quicker than several others. 

Featherweight body

These shoes are light as a feature. Apart from their massive durable structure, the lightweight body allows moving, walking, running very easy and comfortable with them. The upper and the tongues of the White Yeezy Shoes are remarkable. A thin and light body gives a huge advantage to the wearer. The light boy coupled with the thick bouncy sole create a stunning combination for athletes. Because that allows you to make fast movements and strong resistance power. 

The comfortable cushion feel

The quality of these shoes is premium. They are made with high-end material for the worthy user. People appreciate the cushion-like feel on the feet. The soft component keeps your feet comfortable while you run. They help reducing stress and strain on your feet. The cushion support makes these shoes highly shock-resistant from running and working out. The inner design built with cotton gives you ultimate comfort upon wearing them.   

The Celebrity appeal of them

The style of this all-white variant is eye-catching. You cannot deny the appeal to them. That said, it is also interesting that many fashion gods from all over the world have acquired their taste for White Yeezy Shoes. Apart from Kayne West himself, celebrities like Justin Bieber and world-renowned stylist Pharrell Williams have worn them publicly. Which accounts for the star status of the shoes. Adidas segmented these shoes for high-end athletes initially. But the world wanted them for everyone. Now it is available on e-commerce sites all over the world.      

The ‘scarcity’ effect of the initial launch

The all-white Yeezy shoes have first hit the markets in April 2017. One of the prime reasons why they sell so fast is that Adidas had made a limited-numbers of them. At the first lot of the sale, Adidas priced the shoes to be USD 200. It vanished within an hour. This response from the customers’ part made Kayne and Adidas more confident about the brand. Kayne West employed the beast mode of marketing to promote the brand. Which resulted in the grand success of the shoes. 

Kayne West’s brilliant marketing

Kayne has a keen sense of business which he added to the brand. He approached the fashion gods of the world and stars from both big and small screens. The limited-edition value brought huge hype towards the White Yeezy Shoes. Since the numbers of shoes were short in the market, it created ‘scarcity syndrome’ among people. That way many people become crazy to get them. 

The resale values of the Yeezy shoes that celebrities had worn, were sky-rocketing. A very crucial reason for the success was Kayne’s wife Kim Kardashian West and her gigantic popularity. She endorsed the brand on multiple occasions. Right now, it is still amongst the hottest sneakers on the shelves.